Career and Education Opportunities for Market Research Analysts in Louisville, Kentucky
There are many career and education opportunities for market research analysts in the Louisville, Kentucky area. There are currently 1,320 jobs for market research analysts in Kentucky and this is projected to grow by 19% to about 1,560 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn about $26 hourly or $54,490 yearly on average in Kentucky and about $29 per hour or $61,070 per year on average nationally. Earnings for market research analysts are better than earnings in the general category of Social Sciences in Kentucky and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: account planner, research analyst, and advertising analyst.
There are three schools within twenty-five miles of Louisville where you can study to be a market research analyst, among thirty schools of higher education total in the Louisville area. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Louisville include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
University of Louisville - Louisville, KY
University of Louisville, 2301 S 3rd St, Louisville, KY 40292-0001. University of Louisville is a large university located in Louisville, Kentucky. It is a public school with primarily 4-year or above programs. It has 20,726 students and an admission rate of 70%. University of Louisville has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree which graduated 7 students in 2008.
- Business/Managerial Economics, bachelor's degree which graduated 14 students in 2008.
Indiana University-Southeast - New Albany, IN
Indiana University-Southeast, 4201 Grant Line Rd, New Albany, IN 47150. Indiana University-Southeast is a medium sized university located in New Albany, Indiana. It is a public school with primarily 4-year or above programs. It has 6,482 students and an admission rate of 87%. Indiana University-Southeast has a bachelor's degree program in Economics which graduated four students in 2008.
Bellarmine University - Louisville, KY
Bellarmine University, 2001 Newburg Rd, Louisville, KY 40205-0671. Bellarmine University is a small university located in Louisville, Kentucky. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,001 students and an admission rate of 58%. Bellarmine University has a bachelor's degree program in Economics which graduated seven students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Louisville, Kentucky
Louisville is located in Jefferson County, Kentucky. It has a population of over 261,624. The cost of living index in Louisville, 84, is well below the national average. New single-family homes in Louisville are priced at $74,300 on average, which is far less than the state average. In 2002, one hundred forty-six new homes were built in Louisville, down from two hundred seventy-seven the previous year.
The three most popular industries for women in Louisville are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 20 minutes. More than 21.3% of Louisville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.
About 21.6% of Louisville's residents are below the poverty line, which is worse than the state average.
The percentage of Louisville residents that are affiliated with a religious congregation, 54.6%, is more than the national average but less than the state average. Audubon Church, Expressway Church and Southern Baptist Seminary are some of the churches located in Louisville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Louisville is home to the Oak Saint Yards and the Brooklawn Childrens Home as well as Central Park and Taylor Memorial Park. Visitors to Louisville can choose from The Galt House, Seelbach Hilton and Best Western Airport East for temporary stays in the area.