Career and Education Opportunities for Public Relations Specialists in Louisville, Kentucky
For those living in the Louisville, Kentucky area, there are many career and education opportunities for public relations specialists. There are currently 2,250 jobs for public relations specialists in Kentucky and this is projected to grow 14% to about 2,570 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Income for public relations specialists is about $19 hourly or $39,580 annually on average in Kentucky. Nationally, their income is about $24 per hour or $51,280 per year. Public relations specialists work in a variety of jobs, including: music publicist, event promoter, and consumer advocate.
The Louisville area is home to thirty schools of higher education, including four within twenty-five miles of Louisville where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Louisville include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
University of Louisville - Louisville, KY
University of Louisville, 2301 S 3rd St, Louisville, KY 40292-0001. University of Louisville is a large university located in Louisville, Kentucky. It is a public school with primarily 4-year or above programs. It has 20,726 students and an admission rate of 70%. University of Louisville has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 161 students in 2008.
Indiana University-Southeast - New Albany, IN
Indiana University-Southeast, 4201 Grant Line Rd, New Albany, IN 47150. Indiana University-Southeast is a medium sized university located in New Albany, Indiana. It is a public school with primarily 4-year or above programs. It has 6,482 students and an admission rate of 87%. Indiana University-Southeast has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Spalding University - Louisville, KY
Spalding University, 845 S. Third Street, Louisville, KY 40203-2188. Spalding University is a small university located in Louisville, Kentucky. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,667 students and an admission rate of 43%. Spalding University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated ten students in 2008.
Bellarmine University - Louisville, KY
Bellarmine University, 2001 Newburg Rd, Louisville, KY 40205-0671. Bellarmine University is a small university located in Louisville, Kentucky. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,001 students and an admission rate of 58%. Bellarmine University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Louisville, Kentucky
Louisville is located in Jefferson County, Kentucky. It has a population of over 261,624. The cost of living index in Louisville, 84, is well below the national average. New single-family homes in Louisville are priced at $74,300 on average, which is far less than the state average. In 2002, one hundred forty-six new homes were built in Louisville, down from two hundred seventy-seven the previous year.
The three most popular industries for women in Louisville are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 20 minutes. More than 21.3% of Louisville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.
About 21.6% of Louisville's residents are below the poverty line, which is worse than the state average.
The percentage of Louisville residents that are affiliated with a religious congregation, 54.6%, is more than the national average but less than the state average. Audubon Church, Expressway Church and Southern Baptist Seminary are some of the churches located in Louisville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Louisville is home to the Oak Saint Yards and the Brooklawn Childrens Home as well as Central Park and Taylor Memorial Park. Visitors to Louisville can choose from The Galt House, Seelbach Hilton and Best Western Airport East for temporary stays in the area.