Career and Education Opportunities for Art Directors in Louisville, Kentucky
There is a wide variety of career and education opportunities for art directors in the Louisville, Kentucky area. About 270 people are currently employed as art directors in Kentucky. By 2016, this is expected to grow 12% to 310 people employed. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
A person working as an art director can expect to earn about $24 hourly or $51,800 per year on average in Kentucky and about $37 hourly or $76,980 per year on average in the U.S. as a whole. Compared with people working in the overall category of Art and Design, people working as art directors in Kentucky earn more. They earn more than people working in the overall category of Art and Design nationally. Art directors work in a variety of jobs, including: advertising production manager, creative services manager, and product designer.
The Louisville area is home to thirty schools of higher education, including two within twenty-five miles of Louisville where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Louisville include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Daymar College-Louisville - Louisville, KY
Daymar College-Louisville, 4112 Fern Valley Road, Louisville, KY 40219. Daymar College-Louisville is a small college located in Louisville, Kentucky. It is a private for-profit school with primarily 2-year programs and has 521 students. Daymar College-Louisville has a one to two year and an associate's degree program in Graphic Design.
Brown Mackie College-Louisville - Louisville, KY
Brown Mackie College-Louisville, 3605 Fern Valley Road, Louisville, KY 40219. Brown Mackie College-Louisville is a small college located in Louisville, Kentucky. It is a private for-profit school with primarily 2-year programs and has 1,036 students. Brown Mackie College-Louisville has an associate's degree program in Graphic Design which graduated eight students in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Louisville, Kentucky
Louisville is located in Jefferson County, Kentucky. It has a population of over 261,624. The cost of living index in Louisville, 84, is well below the national average. New single-family homes in Louisville are priced at $74,300 on average, which is far less than the state average. In 2002, one hundred forty-six new homes were built in Louisville, down from two hundred seventy-seven the previous year.
The three most popular industries for women in Louisville are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 20 minutes. More than 21.3% of Louisville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.
About 21.6% of Louisville's residents are below the poverty line, which is worse than the state average.
The percentage of Louisville residents that are affiliated with a religious congregation, 54.6%, is more than the national average but less than the state average. Audubon Church, Expressway Church and Southern Baptist Seminary are some of the churches located in Louisville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Louisville is home to the Oak Saint Yards and the Brooklawn Childrens Home as well as Central Park and Taylor Memorial Park. Visitors to Louisville can choose from The Galt House, Seelbach Hilton and Best Western Airport East for temporary stays in the area.