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Career and Education Opportunities for Telemarketers in Lexington-Fayette, Kentucky

Telemarketer career and educational opportunities abound in Lexington-Fayette, Kentucky. Currently, 2,060 people work as telemarketers in Kentucky. This is expected to shrink 9% to 1,870 people by 2016. This is better than the national trend for telemarketers, which sees this job pool shrinking by about 11.1% over the next eight years. Telemarketers generally solicit orders for goods or services over the telephone.

Telemarketers earn approximately $8 hourly or $17,550 annually on average in Kentucky. Nationally they average about $10 per hour or $21,960 annually. Compared with people working in the overall category of Sales and Clerical, people working as telemarketers in Kentucky earn less. They earn less than people working in the overall category of Sales and Clerical nationally.

There are twenty-two schools of higher education in the Lexington-Fayette area, including one within twenty-five miles of Lexington-Fayette where you can get a degree to start your career as a telemarketer. Telemarketers usually hold a high school diploma or GED, so it will take only a short time to learn to be a telemarketer if you already have a high school diploma.

CAREER DESCRIPTION: Telemarketer

Telemarketer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, telemarketers solicit orders for goods or services over the telephone.

Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.

Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.

Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.

Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.

Similar jobs with educational opportunities in Lexington-Fayette include:

  • Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Telemarketer Training

Eastern Kentucky University - Richmond, KY

Eastern Kentucky University, 521 Lancaster Ave, Richmond, KY 40475-3102. Eastern Kentucky University is a large university located in Richmond, Kentucky. It is a public school with primarily 4-year or above programs. It has 16,050 students and an admission rate of 69%. Eastern Kentucky University has a bachelor's degree program in Insurance which graduated eight students in 2008.

CERTIFICATIONS

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

LOCATION INFORMATION: Lexington-Fayette, Kentucky

Lexington-Fayette, Kentucky
Lexington-Fayette, Kentucky photo by Jonesey

Lexington-Fayette is located in Fayette County, Kentucky. It has a population of over 282,114, which has grown by 8.3% over the last ten years. The cost of living index in Lexington-Fayette, 84, is well below the national average. New single-family homes in Lexington-Fayette are valued at $167,600 on average, which is well above the state average. In 2008, seven hundred seventy-one new homes were built in Lexington-Fayette, down from 1,227 the previous year.

The three big industries for women in Lexington-Fayette are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 19 minutes. More than 35.6% of Lexington-Fayette residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.5%, is higher than the state average.

The percentage of Lexington-Fayette residents that are affiliated with a religious congregation, 47.3%, is less than both the national and state average. Victory Baptist Church, Aldersgate Church and Trinity Hill United Methodist Church are all churches located in Lexington-Fayette. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Lexington-Fayette is home to the Tates Creek Country Club and the Home of Henry Clay as well as Kentucky State Horse Park and Duncan Park. Shopping centers in the area include Fayette Mall, Turfland Mall and Lexington Mall.