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Career and Education Opportunities for Market Survey Representatives in Lexington-Fayette, Kentucky

Many educational and employment opportunities exist for market survey representatives in the Lexington-Fayette, Kentucky area. The national trend for market survey representatives sees this job pool growing by about 30.4% over the next eight years. In general, market survey representatives design or conduct surveys.

Market survey representatives earn approximately $21 hourly or $44,630 per year on average in Kentucky. Nationally they average about $17 per hour or $36,220 annually. Compared with people working in the overall category of Social Sciences, people working as market survey representatives in Kentucky earn less. They earn less than people working in the overall category of Social Sciences nationally. Market survey representatives work in a variety of jobs, including: research interviewer, field interviewer, and research associate.

The Lexington-Fayette area is home to twenty-two schools of higher education, including five within twenty-five miles of Lexington-Fayette where you can get a degree as a market survey representative. Given that the most common education level for market survey representatives is a Bachelor's degree, you can expect to spend about four years studying to be a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Lexington-Fayette include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

Georgetown College - Georgetown, KY

Georgetown College, 400 East College Street, Georgetown, KY 40324. Georgetown College is a small college located in Georgetown, Kentucky. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,856 students and an admission rate of 84%. Georgetown College has a bachelor's degree program in Economics which graduated three students in 2008.

Transylvania University - Lexington, KY

Transylvania University, 300 N Broadway, Lexington, KY 40508-1797. Transylvania University is a small university located in Lexington, Kentucky. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,158 students and an admission rate of 23%. Transylvania University has a bachelor's degree program in Economics.

Eastern Kentucky University - Richmond, KY

Eastern Kentucky University, 521 Lancaster Ave, Richmond, KY 40475-3102. Eastern Kentucky University is a large university located in Richmond, Kentucky. It is a public school with primarily 4-year or above programs. It has 16,050 students and an admission rate of 69%. Eastern Kentucky University has a bachelor's degree program in Economics which graduated one student in 2008.

University of Kentucky - Lexington, KY

University of Kentucky, , Lexington, KY 40506-0032. University of Kentucky is a large university located in Lexington, Kentucky. It is a public school with primarily 4-year or above programs. It has 26,083 students and an admission rate of 77%. University of Kentucky has 2 areas of study related to Market Survey Representative. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated one, eleven, and nine students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

Berea College - Berea, KY

Berea College, 101 Chestnut Street, Berea, KY 40404-2182. Berea College is a small college located in Berea, Kentucky. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,550 students and an admission rate of 22%. Berea College has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.

LOCATION INFORMATION: Lexington-Fayette, Kentucky

Lexington-Fayette, Kentucky
Lexington-Fayette, Kentucky photo by Jonesey

Lexington-Fayette is located in Fayette County, Kentucky. It has a population of over 282,114, which has grown by 8.3% over the last ten years. The cost of living index in Lexington-Fayette, 84, is well below the national average. New single-family homes in Lexington-Fayette are valued at $167,600 on average, which is well above the state average. In 2008, seven hundred seventy-one new homes were built in Lexington-Fayette, down from 1,227 the previous year.

The three big industries for women in Lexington-Fayette are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 19 minutes. More than 35.6% of Lexington-Fayette residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.5%, is higher than the state average.

The percentage of Lexington-Fayette residents that are affiliated with a religious congregation, 47.3%, is less than both the national and state average. Victory Baptist Church, Aldersgate Church and Trinity Hill United Methodist Church are all churches located in Lexington-Fayette. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Lexington-Fayette is home to the Tates Creek Country Club and the Home of Henry Clay as well as Kentucky State Horse Park and Duncan Park. Shopping centers in the area include Fayette Mall, Turfland Mall and Lexington Mall.