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Career and Education Opportunities for Market Survey Representatives in Wichita, Kansas

Market survey representative career and educational opportunities abound in Wichita, Kansas. The national trend for market survey representatives sees this job pool growing by about 30.4% over the next eight years. In general, market survey representatives design or conduct surveys.

The income of a market survey representative is about $21 hourly or $45,660 per year on average in Kansas. In the U.S. as a whole, their income is about $17 per hour or $36,220 annually on average. Earnings for market survey representatives are not quite as good as earnings in the general category of Social Sciences in Kansas and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: telephone interviewer, survey statistician, and pollster.

The Wichita area is home to nineteen schools of higher education, including one within twenty-five miles of Wichita where you can get a degree as a market survey representative. Market survey representatives usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Wichita include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

Wichita State University - Wichita, KS

Wichita State University, 1845 Fairmount, Wichita, KS 67260-0124. Wichita State University is a large university located in Wichita, Kansas. It is a public school with primarily 4-year or above programs. It has 14,405 students and an admission rate of 86%. Wichita State University has a bachelor's degree and a master's degree program in Economics which graduated zero and ten students respectively in 2008.


Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.


Wichita, Kansas
Wichita, Kansas photo by Pacoperez6

Wichita is located in Sedgwick County, Kansas. It has a population of over 366,046, which has grown by 6.3% over the last ten years. The cost of living index in Wichita, 78, is well below the national average. New single-family homes in Wichita cost $106,900 on average, which is far less than the state average. In 2008, 1,012 new homes were constructed in Wichita, down from 1,248 the previous year.

The three most popular industries for women in Wichita are health care, educational services, and accommodation and food services. For men, it is transportation equipment, construction, and health care. The average travel time to work is about 18 minutes. More than 25.3% of Wichita residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.1%, is lower than the state average.

The unemployment rate in Wichita is 8.8%, which is greater than Kansas's average of 6.3%.

The percentage of Wichita residents that are affiliated with a religious congregation, 46.7%, is less than both the national and state average. Mizpah Baptist Church, Christ the King Lutheran Church and Christ the King Roman Catholic Church are some of the churches located in Wichita. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Wichita is home to the Pleasant Valley and the Wichita Plaza as well as Hyde Park and Watson Park. Shopping centers in the area include Central Heights Shopping Mall, Airpark Shopping Center and Sweetbriar Shopping Center. Visitors to Wichita can choose from Afton Motel, Hampton Inn Wichita-East and Corral Motel for temporary stays in the area.