Career and Education Opportunities for Market Research Analysts in Wichita, Kansas
Market research analysts can find many career and educational opportunities in the Wichita, Kansas area. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn approximately $24 per hour or $50,970 yearly on average in Kansas. Nationally they average about $29 per hour or $61,070 per year. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Kansas and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: marketing associate, client services vice president, and trade analyst.
There are nineteen schools of higher education in the Wichita area, including one within twenty-five miles of Wichita where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Wichita include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Wichita State University - Wichita, KS
Wichita State University, 1845 Fairmount, Wichita, KS 67260-0124. Wichita State University is a large university located in Wichita, Kansas. It is a public school with primarily 4-year or above programs. It has 14,405 students and an admission rate of 86%. Wichita State University has a bachelor's degree and a master's degree program in Economics which graduated zero and ten students respectively in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Wichita, Kansas
Wichita is located in Sedgwick County, Kansas. It has a population of over 366,046, which has grown by 6.3% over the last ten years. The cost of living index in Wichita, 78, is well below the national average. New single-family homes in Wichita cost $106,900 on average, which is far less than the state average. In 2008, 1,012 new homes were constructed in Wichita, down from 1,248 the previous year.
The three most popular industries for women in Wichita are health care, educational services, and accommodation and food services. For men, it is transportation equipment, construction, and health care. The average travel time to work is about 18 minutes. More than 25.3% of Wichita residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.1%, is lower than the state average.
The unemployment rate in Wichita is 8.8%, which is greater than Kansas's average of 6.3%.
The percentage of Wichita residents that are affiliated with a religious congregation, 46.7%, is less than both the national and state average. Mizpah Baptist Church, Christ the King Lutheran Church and Christ the King Roman Catholic Church are some of the churches located in Wichita. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Wichita is home to the Pleasant Valley and the Wichita Plaza as well as Hyde Park and Watson Park. Shopping centers in the area include Central Heights Shopping Mall, Airpark Shopping Center and Sweetbriar Shopping Center. Visitors to Wichita can choose from Afton Motel, Hampton Inn Wichita-East and Corral Motel for temporary stays in the area.