Career and Education Opportunities for Public Relations Specialists in Wichita, Kansas
Wichita, Kansas provides a wide variety of opportunities, both career and educational, for public relations specialists. The national trend for public relations specialists sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn about $21 per hour or $44,420 yearly on average in Kansas and about $24 hourly or $51,280 per year on average nationally. Public relations specialists work in a variety of jobs, including: account executive, account supervisor, and press agent.
There are nineteen schools of higher education in the Wichita area, including four within twenty-five miles of Wichita where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Wichita include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Hutchinson Community College - Hutchinson, KS
Hutchinson Community College, 1300 N Plum St, Hutchinson, KS 67501. Hutchinson Community College is a small college located in Hutchinson, Kansas. It is a public school with primarily 2-year programs and has 4,853 students. Hutchinson Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
Southwestern College - Winfield, KS
Southwestern College, 100 College St, Winfield, KS 67156-6224. Southwestern College is a small college located in Winfield, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,800 students and an admission rate of 90%. Southwestern College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
Wichita State University - Wichita, KS
Wichita State University, 1845 Fairmount, Wichita, KS 67260-0124. Wichita State University is a large university located in Wichita, Kansas. It is a public school with primarily 4-year or above programs. It has 14,405 students and an admission rate of 86%. Wichita State University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-two students in 2008.
Newman University - Wichita, KS
Newman University, 3100 McCormick Ave, Wichita, KS 67213-2097. Newman University is a small university located in Wichita, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,435 students and an admission rate of 49%. Newman University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seven students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Wichita, Kansas
Wichita is located in Sedgwick County, Kansas. It has a population of over 366,046, which has grown by 6.3% over the last ten years. The cost of living index in Wichita, 78, is well below the national average. New single-family homes in Wichita cost $106,900 on average, which is far less than the state average. In 2008, 1,012 new homes were constructed in Wichita, down from 1,248 the previous year.
The three most popular industries for women in Wichita are health care, educational services, and accommodation and food services. For men, it is transportation equipment, construction, and health care. The average travel time to work is about 18 minutes. More than 25.3% of Wichita residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.1%, is lower than the state average.
The unemployment rate in Wichita is 8.8%, which is greater than Kansas's average of 6.3%.
The percentage of Wichita residents that are affiliated with a religious congregation, 46.7%, is less than both the national and state average. Mizpah Baptist Church, Christ the King Lutheran Church and Christ the King Roman Catholic Church are some of the churches located in Wichita. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Wichita is home to the Pleasant Valley and the Wichita Plaza as well as Hyde Park and Watson Park. Shopping centers in the area include Central Heights Shopping Mall, Airpark Shopping Center and Sweetbriar Shopping Center. Visitors to Wichita can choose from Afton Motel, Hampton Inn Wichita-East and Corral Motel for temporary stays in the area.