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Career and Education Opportunities for Advertising Agents in Overland Park, Kansas

Advertising agents can find both educational opportunities and jobs in the Overland Park, Kansas area. The national trend for advertising agents sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Advertising agents earn approximately $18 hourly or $38,890 yearly on average in Kansas. Nationally they average about $20 per hour or $43,480 yearly. Advertising agents earn less than people working in the category of Sales and Clerical generally in Kansas and more than people in the Sales and Clerical category nationally.

There are sixty-one schools of higher education in the Overland Park area, including one within twenty-five miles of Overland Park where you can get a degree to start your career as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Overland Park include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

The Art Institutes InternationalKansas City - Lenexa, KS

The Art Institutes InternationalKansas City, 8202 Melrose Drive, Lenexa, KS 66214-1625. The Art Institutes InternationalKansas City is a small school located in Lenexa, Kansas. It is a private for-profit school with primarily 4-year or above programs. It has 70 students and an admission rate of 100%. The Art Institutes InternationalKansas City has an associate's degree and a bachelor's degree program in Advertising.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Overland Park, Kansas

Overland Park, Kansas
Overland Park, Kansas photo by Americasroof

Overland Park is located in Johnson County, Kansas. It has a population of over 171,231, which has grown by 14.9% over the last ten years. The cost of living index in Overland Park, 82, is well below the national average. New single-family homes in Overland Park are valued at $408,400 on average, which is far greater than the state average. In 2008, one hundred sixty-four new homes were constructed in Overland Park, down from three hundred fifty-four the previous year.

The three most popular industries for women in Overland Park are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, finance and insurance, and broadcasting and telecommunications. The average commute to work is about 20 minutes. More than 52.1% of Overland Park residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.3%, is higher than the state average.

The unemployment rate in Overland Park is 6.7%, which is greater than Kansas's average of 6.3%.

The percentage of Overland Park residents that are affiliated with a religious congregation, 50.8%, is more than both the national and state average. Christ Church, Adventist Church and Atonement Church are among the churches located in Overland Park. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Overland Park is home to the Windmill Square and the Westbrook Country Club. Shopping centers in the area include Cherokee Hills Shopping Center, Cherokee South Shopping Center and Trail West Shopping Center. Visitors to Overland Park can choose from Hampton Inn Overland Park- KS, Holiday Inn Hotel and Suites and Pear Tree Inn by Drury for temporary stays in the area.