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Career and Education Opportunities for Market Research Analysts in Overland Park, Kansas

There is a wide variety of career and education opportunities for market research analysts in the Overland Park, Kansas area. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $24 hourly or $50,970 yearly on average in Kansas. Nationally they average about $29 hourly or $61,070 yearly. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Kansas earn less. They earn less than people working in the overall category of Social Sciences nationally. People working as market research analysts can fill a number of jobs, such as: research analyst, strategic planning director, and researcher.

There are four schools within twenty-five miles of Overland Park where you can study to be a market research analyst, among sixty-one schools of higher education total in the Overland Park area. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Overland Park include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Park University - Parkville, MO

Park University, 8700 NW River Park Dr, Parkville, MO 64152-3795. Park University is a large university located in Parkville, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,457 students and an admission rate of 78%. Park University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree.

University of Missouri-Kansas City - Kansas City, MO

University of Missouri-Kansas City, 5100 Rockhill Rd, Kansas City, MO 64110. University of Missouri-Kansas City is a large university located in Kansas City, Missouri. It is a public school with primarily 4-year or above programs. It has 14,481 students and an admission rate of 73%. University of Missouri-Kansas City has a bachelor's degree and a master's degree program in Economics which graduated thirteen and ten students respectively in 2008.

Rockhurst University - Kansas City, MO

Rockhurst University, 1100 Rockhurst Rd, Kansas City, MO 64110-2561. Rockhurst University is a small university located in Kansas City, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,086 students and an admission rate of 76%. Rockhurst University has a bachelor's degree program in Economics which graduated two students in 2008.

William Jewell College - Liberty, MO

William Jewell College, 500 College Hill, Liberty, MO 64068-1896. William Jewell College is a small college located in Liberty, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,210 students and an admission rate of 63%. William Jewell College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Overland Park, Kansas

Overland Park, Kansas
Overland Park, Kansas photo by Americasroof

Overland Park is located in Johnson County, Kansas. It has a population of over 171,231, which has grown by 14.9% over the last ten years. The cost of living index in Overland Park, 82, is well below the national average. New single-family homes in Overland Park are valued at $408,400 on average, which is far greater than the state average. In 2008, one hundred sixty-four new homes were constructed in Overland Park, down from three hundred fifty-four the previous year.

The three most popular industries for women in Overland Park are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, finance and insurance, and broadcasting and telecommunications. The average commute to work is about 20 minutes. More than 52.1% of Overland Park residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.3%, is higher than the state average.

The unemployment rate in Overland Park is 6.7%, which is greater than Kansas's average of 6.3%.

The percentage of Overland Park residents that are affiliated with a religious congregation, 50.8%, is more than both the national and state average. Christ Church, Adventist Church and Atonement Church are among the churches located in Overland Park. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Overland Park is home to the Windmill Square and the Westbrook Country Club. Shopping centers in the area include Cherokee Hills Shopping Center, Cherokee South Shopping Center and Trail West Shopping Center. Visitors to Overland Park can choose from Hampton Inn Overland Park- KS, Holiday Inn Hotel and Suites and Pear Tree Inn by Drury for temporary stays in the area.