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Career and Education Opportunities for Marketing Managers in Iowa

Iowa has a population of 3,007,856, which has grown by 2.79% in the last 10 years. Nicknamed the "Hawkeye State," Iowa's capital and biggest city is Des Moines.

There are currently 1,620 jobs for marketing managers in Iowa and this is projected to grow 12% to 1,820 jobs by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $38 hourly or $80,230 per year on average in Iowa and about $52 per hour or $108,580 annually on average nationally. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Iowa and better than general Marketing and Advertising category earnings nationally. Marketing managers work in a variety of jobs, including: commercial marketing specialist, marketing vice president, and membership administrator.

In 2008, there were a total of 2,025,350 jobs in Iowa. The average annual income was $37,509 in 2008, up from $35,755 the previous year. The unemployment rate in Iowa was 6.0% in 2009, which has grown by 1.6% since the previous year. Roughly 21.2% of Iowa residents have college degrees, which is lower than the national average.

The top industries in Iowa include machinery manufacturing, agriculture, construction, and mining machinery manufacturing, and grain milling. Notable tourist attractions include the Edmundson Art Foundation Inc, the Salisbury House Foundation, and the Italian.

CITIES WITH Marketing Manager OPPORTUNITIES IN Iowa


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Iowa include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Iowa

Iowa
Iowa photo by Bill Whittaker

Iowa has a population of 3,007,856, which has grown by 2.79% over the past decade. Nicknamed the "Hawkeye State," Iowa's capital and largest city is Des Moines. In 2008, there were a total of 2,025,350 jobs in Iowa. The average annual income was $37,509 in 2008, up from $35,755 in 2007. The unemployment rate in Iowa was 6.0% in 2009, which has grown by 1.6% since the previous year. Roughly 21.2% of Iowa residents have college degrees, which is lower than the national average.

The top industries in Iowa include machinery manufacturing, agriculture, construction, and mining machinery manufacturing, and grain milling. Notable tourist attractions include the Science Center of Iowa, the Italian, and the Hubbell Historical Center.