Career and Education Opportunities for Copy Writers in Des Moines, Iowa
There are many career and education opportunities for copy writers in the Des Moines, Iowa area. There are currently 1,650 jobs for copy writers in Iowa and this is projected to grow by 9% to 1,800 jobs by 2016. This is not quite as good as the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn about $18 per hour or $38,490 per year on average in Iowa and about $25 hourly or $53,070 yearly on average nationally. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Iowa and not quite as good as general Writing and Editing category earnings nationally. Jobs in this field include: production director, account executive, and writer.
There are four schools within twenty-five miles of Des Moines where you can study to be a copy writer, among fifteen schools of higher education total in the Des Moines area. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Des Moines include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Central College - Pella, IA
Central College, 812 University, Pella, IA 50219. Central College is a small college located in Pella, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,558 students and an admission rate of 77%. Central College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.
Drake University - Des Moines, IA
Drake University, 2507 University Avenue, Des Moines, IA 50311-4505. Drake University is a medium sized university located in Des Moines, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,753 students and an admission rate of 69%. Drake University has 2 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, master's degree which graduated 5 students in 2008.
- Broadcast Journalism, bachelor's degree which graduated 10 students in 2008.
Simpson College - Indianola, IA
Simpson College, 701 North C St, Indianola, IA 50125. Simpson College is a small college located in Indianola, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,052 students and an admission rate of 88%. Simpson College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
Grand View University - Des Moines, IA
Grand View University, 1200 Grandview Ave, Des Moines, IA 50316. Grand View University is a small university located in Des Moines, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,936 students and an admission rate of 95%. Grand View University has 3 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, bachelor's degree which graduated 1 student in 2008.
- Journalism, bachelor's degree which graduated 2 students in 2008.
- Broadcast Journalism, bachelor's degree which graduated 5 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Des Moines, Iowa
Des Moines is located in Polk County, Iowa. It has a population of over 197,052, which has shrunk by 0.8% in the past ten years. The cost of living index in Des Moines, 79, is well below the national average. New single-family homes in Des Moines cost $175,000 on average, which is below the state average. In 2008, one hundred sixty-five new homes were built in Des Moines, down from three hundred nine the previous year.
The top three industries for women in Des Moines are finance and insurance, health care, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average travel time to work is about 18 minutes. More than 21.8% of Des Moines residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Des Moines is 7.1%, which is greater than Iowa's average of 6.1%.
The percentage of Des Moines residents that are affiliated with a religious congregation, 48.2%, is less than both the national and state average. Epworth United Methodist Church, Union Park Baptist Church and Seventh Day Adventist Church are all churches located in Des Moines. The most prominent religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.
Des Moines is home to the Activities Center and the Blank Park Zoo as well as M L King Park and Des Moines Botanical Garden. Shopping centers in the area include Merle Hay Mall, Des Moines Park Fair Mall and Southridge Mall. Visitors to Des Moines can choose from Palace Inn, Holiday Inn Express Des Moines and Casa Bella Motel for temporary stays in the area.