Career and Education Opportunities for Art Directors in Des Moines, Iowa
Art director career and educational opportunities abound in Des Moines, Iowa. There are currently 480 working art directors in Iowa; this should grow by 9% to 530 working art directors in the state by 2016. This is not quite as good as the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Income for art directors is about $27 hourly or $57,580 per year on average in Iowa. Nationally, their income is about $37 per hour or $76,980 yearly. Art directors earn more than people working in the category of Art and Design generally in Iowa and more than people in the Art and Design category nationally. Jobs in this field include: arts manager, product marketing manager, and product designer.
The Des Moines area is home to fifteen schools of higher education, including two within twenty-five miles of Des Moines where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. It will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Des Moines include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Drake University - Des Moines, IA
Drake University, 2507 University Avenue, Des Moines, IA 50311-4505. Drake University is a medium sized university located in Des Moines, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,753 students and an admission rate of 69%. Drake University has a bachelor's degree program in Graphic Design which graduated one student in 2008.
Grand View University - Des Moines, IA
Grand View University, 1200 Grandview Ave, Des Moines, IA 50316. Grand View University is a small university located in Des Moines, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,936 students and an admission rate of 95%. Grand View University has a bachelor's degree program in Graphic Design which graduated three students in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Des Moines, Iowa
Des Moines is located in Polk County, Iowa. It has a population of over 197,052, which has shrunk by 0.8% in the past ten years. The cost of living index in Des Moines, 79, is well below the national average. New single-family homes in Des Moines cost $175,000 on average, which is below the state average. In 2008, one hundred sixty-five new homes were built in Des Moines, down from three hundred nine the previous year.
The top three industries for women in Des Moines are finance and insurance, health care, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average travel time to work is about 18 minutes. More than 21.8% of Des Moines residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Des Moines is 7.1%, which is greater than Iowa's average of 6.1%.
The percentage of Des Moines residents that are affiliated with a religious congregation, 48.2%, is less than both the national and state average. Epworth United Methodist Church, Union Park Baptist Church and Seventh Day Adventist Church are all churches located in Des Moines. The most prominent religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.
Des Moines is home to the Activities Center and the Blank Park Zoo as well as M L King Park and Des Moines Botanical Garden. Shopping centers in the area include Merle Hay Mall, Des Moines Park Fair Mall and Southridge Mall. Visitors to Des Moines can choose from Palace Inn, Holiday Inn Express Des Moines and Casa Bella Motel for temporary stays in the area.