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Career and Education Opportunities for Public Relations Specialists in Cedar Rapids, Iowa

If you want to be a public relations specialist, the Cedar Rapids, Iowa area offers many opportunities both for education and employment. There are currently 2,190 working public relations specialists in Iowa; this should grow by 13% to 2,470 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $21 hourly or $44,540 annually on average in Iowa and about $24 per hour or $51,280 per year on average nationally. Jobs in this field include: sports information director, publications manager, and communications director.

The Cedar Rapids area is home to thirteen schools of higher education, including two within twenty-five miles of Cedar Rapids where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Cedar Rapids include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Iowa - Iowa City, IA

University of Iowa, 101 Jessup Hall, Iowa City, IA 52242-1316. University of Iowa is a large university located in Iowa City, Iowa. It is a public school with primarily 4-year or above programs. It has 29,475 students and an admission rate of 82%. University of Iowa has bachelor's degree, postbaccalaureate certificate, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated thirty-two, zero, two, and nine students respectively in 2008.

Mount Mercy College - Cedar Rapids, IA

Mount Mercy College, 1330 Elmhurst Dr NE, Cedar Rapids, IA 52402-4797. Mount Mercy College is a small college located in Cedar Rapids, Iowa. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,555 students and an admission rate of 80%. Mount Mercy College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 2 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Cedar Rapids, Iowa

Cedar Rapids, Iowa
Cedar Rapids, Iowa photo by Davumaya

Cedar Rapids is located in Linn County, Iowa. It has a population of over 128,056, which has grown by 6.0% over the last ten years. The cost of living index in Cedar Rapids, 78, is well below the national average. New single-family homes in Cedar Rapids are valued at $103,900 on average, which is far less than the state average. In 2008, two hundred ninety-nine new homes were built in Cedar Rapids, up from two hundred ninety-eight the previous year.

The three big industries for women in Cedar Rapids are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 17 minutes. More than 28.4% of Cedar Rapids residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.4%, is lower than the state average.

The unemployment rate in Cedar Rapids is 6.0%, which is less than Iowa's average of 6.1%.

The percentage of Cedar Rapids residents that are affiliated with a religious congregation, 57.0%, is more than the national average but less than the state average. Seventh Day Church of God, Sevanth-Day Adventist Church and Hope Lutheran Church are some of the churches located in Cedar Rapids. The largest religious groups are the Catholic Church, the United Methodist Church and the Evangelical Lutheran Church in America.

Cedar Rapids is home to the Brucemore and the Admissions Office as well as Tomahawk Park and Noelridge Park. Shopping centers in the area include Mays Shopping Center, Lindale Plaza Shopping Center and Town and Country Shopping Center. Visitors to Cedar Rapids can choose from Howard Johnson, Marriott Cedar Rapids and Clarion Hotel & Convention Center for temporary stays in the area.