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Career and Education Opportunities for Marketing Managers in Indiana

Indiana has a population of 6,423,113, which has grown by 5.63% in the last 10 years. Nicknamed the "Hoosier State," Indiana's capital and biggest city is Indianapolis.

Currently, 2,470 people work as marketing managers in Indiana. This is expected to grow by 13% to 2,780 people by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $42 per hour or $88,310 annually on average in Indiana. Nationally they average about $52 per hour or $108,580 annually. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Indiana, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: marketing planner, pricing specialist, and media planner.

In 2008, there were a total of 3,718,148 jobs in Indiana. The average annual income was $34,543 in 2008, up from $33,702 the previous year. The unemployment rate in Indiana was 10.1% in 2009, which has grown by 4.3% since the previous year. Roughly 19.4% of Indiana residents have college degrees, which is lower than the national average.

The top industries in Indiana include manufacturing, primary metal manufacturing, and iron mills manufacturing.

CITIES WITH Marketing Manager OPPORTUNITIES IN Indiana


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Indiana include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Indiana

Indiana
Indiana photo by Jasssmit

Indiana has a population of 6,423,113, which has grown by 5.63% over the past decade. Nicknamed the "Hoosier State," Indiana's capital and most populous city is Indianapolis. In 2008, there were a total of 3,718,148 jobs in Indiana. The average annual income was $34,543 in 2008, up from $33,702 the previous year. The unemployment rate in Indiana was 10.1% in 2009, which has grown by 4.3% since the previous year. Roughly 19.4% of Indiana residents have college degrees, which is lower than the national average.

The top industries in Indiana include manufacturing, primary metal manufacturing, and iron mills manufacturing.