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Career and Education Opportunities for Advertising Managers in Indianapolis, Indiana

Advertising managers can find both educational opportunities and jobs in the Indianapolis, Indiana area. There are currently 580 working advertising managers in Indiana; this should grow 4% to about 600 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $36 per hour or $75,230 per year on average in Indiana. Nationally, their income is about $38 hourly or $80,220 annually. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Indiana and less than people in the Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: promotions director, advertising director, and account executive.

The Indianapolis area is home to thirty-six schools of higher education, including four within twenty-five miles of Indianapolis where you can get a degree as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Indianapolis include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Anderson University - Anderson, IN

Anderson University, 1100 E 5th St, Anderson, IN 46012-3495. Anderson University is a small university located in Anderson, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,737 students and an admission rate of 68%. Anderson University has a bachelor's degree and a doctor's degree program in Marketing/Marketing Management which graduated zero and two students respectively in 2008.

Butler University - Indianapolis, IN

Butler University, 4600 Sunset Ave, Indianapolis, IN 46208. Butler University is a small university located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,438 students and an admission rate of 72%. Butler University has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-eight students in 2008.

Marian College - Indianapolis, IN

Marian College, 3200 Cold Spring Rd, Indianapolis, IN 46222-1997. Marian College is a small college located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,064 students and an admission rate of 54%. Marian College has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated seventeen and zero students respectively in 2008.

University of Indianapolis - Indianapolis, IN

University of Indianapolis, 1400 E Hanna Ave, Indianapolis, IN 46227-3697. University of Indianapolis is a small university located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,728 students and an admission rate of 72%. University of Indianapolis has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Indianapolis, Indiana

Indianapolis, Indiana
Indianapolis, Indiana photo by File Upload Bot

Indianapolis is situated in Marion County, Indiana. It has a population of over 798,382, which has grown by 2.1% in the past ten years. The cost of living index in Indianapolis, 80, is well below the national average. New single-family homes in Indianapolis cost $155,400 on average, which is near the state average. In 2008, seven hundred thirty-four new homes were constructed in Indianapolis, down from 1,317 the previous year.

The three big industries for women in Indianapolis are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 25.4% of Indianapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.

The percentage of Indianapolis residents that are affiliated with a religious congregation, 40.3%, is less than both the national and state average. The largest religious groups are the Catholic Church, the United Methodist Church and the Christian Churches and Churches of Christ.