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Career and Education Opportunities for Market Research Analysts in Indianapolis, Indiana

If you want to be a market research analyst, the Indianapolis, Indiana area offers many opportunities both for education and employment. About 2,200 people are currently employed as market research analysts in Indiana. By 2016, this is expected to grow by 17% to about 2,560 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $24 per hour or $49,960 annually on average in Indiana. Nationally, their income is about $29 hourly or $61,070 annually. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Indiana and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: program strategist, trade specialist, and marketing associate.

There are thirty-six schools of higher education in the Indianapolis area, including six within twenty-five miles of Indianapolis where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Indianapolis include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Indiana University-Purdue University-Indianapolis - Indianapolis, IN

Indiana University-Purdue University-Indianapolis, 425 University Blvd, Indianapolis, IN 46202-5143. Indiana University-Purdue University-Indianapolis is a large university located in Indianapolis, Indiana. It is a public school with primarily 4-year or above programs. It has 30,300 students and an admission rate of 70%. Indiana University-Purdue University-Indianapolis has a bachelor's degree and a master's degree program in Economics which graduated thirteen and six students respectively in 2008.

Marian College - Indianapolis, IN

Marian College, 3200 Cold Spring Rd, Indianapolis, IN 46222-1997. Marian College is a small college located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,064 students and an admission rate of 54%. Marian College has a bachelor's degree program in Economics which graduated two students in 2008.

Franklin College - Franklin, IN

Franklin College, 101 Branigin Blvd, Franklin, IN 46131-2623. Franklin College is a small college located in Franklin, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,153 students and an admission rate of 66%. Franklin College has a bachelor's degree program in Economics.

Anderson University - Anderson, IN

Anderson University, 1100 E 5th St, Anderson, IN 46012-3495. Anderson University is a small university located in Anderson, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,737 students and an admission rate of 68%. Anderson University has a bachelor's degree program in Business/Managerial Economics.

Butler University - Indianapolis, IN

Butler University, 4600 Sunset Ave, Indianapolis, IN 46208. Butler University is a small university located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,438 students and an admission rate of 72%. Butler University has a bachelor's degree program in Economics which graduated three students in 2008.

University of Indianapolis - Indianapolis, IN

University of Indianapolis, 1400 E Hanna Ave, Indianapolis, IN 46227-3697. University of Indianapolis is a small university located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,728 students and an admission rate of 72%. University of Indianapolis has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree which graduated 4 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Indianapolis, Indiana

Indianapolis, Indiana
Indianapolis, Indiana photo by File Upload Bot

Indianapolis is situated in Marion County, Indiana. It has a population of over 798,382, which has grown by 2.1% in the past ten years. The cost of living index in Indianapolis, 80, is well below the national average. New single-family homes in Indianapolis cost $155,400 on average, which is near the state average. In 2008, seven hundred thirty-four new homes were constructed in Indianapolis, down from 1,317 the previous year.

The three big industries for women in Indianapolis are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 25.4% of Indianapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.

The percentage of Indianapolis residents that are affiliated with a religious congregation, 40.3%, is less than both the national and state average. The largest religious groups are the Catholic Church, the United Methodist Church and the Christian Churches and Churches of Christ.