Career and Education Opportunities for Public Relations Specialists in Indianapolis, Indiana
Public relations specialists can find both educational opportunities and jobs in the Indianapolis, Indiana area. There are currently 4,090 working public relations specialists in Indiana; this should grow 14% to 4,640 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
The income of a public relations specialist is about $19 hourly or $41,550 yearly on average in Indiana. In the U.S. as a whole, their income is about $24 per hour or $51,280 per year on average. People working as public relations specialists can fill a number of jobs, such as: community relations coordinator, publicist, and lobbyist.
There are four schools within twenty-five miles of Indianapolis where you can study to be a public relations specialist, among thirty-six schools of higher education total in the Indianapolis area. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Indianapolis include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Marian College - Indianapolis, IN
Marian College, 3200 Cold Spring Rd, Indianapolis, IN 46222-1997. Marian College is a small college located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,064 students and an admission rate of 54%. Marian College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
University of Indianapolis - Indianapolis, IN
University of Indianapolis, 1400 E Hanna Ave, Indianapolis, IN 46227-3697. University of Indianapolis is a small university located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,728 students and an admission rate of 72%. University of Indianapolis has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-one students in 2008.
Martin University - Indianapolis, IN
Martin University, 2171 Avondale Place, Indianapolis, IN 46218-0567. Martin University is a small university located in Indianapolis, Indiana. It is a private not-for-profit school with primarily 4-year or above programs and has 717 students. Martin University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.
Indiana University-Purdue University-Indianapolis - Indianapolis, IN
Indiana University-Purdue University-Indianapolis, 425 University Blvd, Indianapolis, IN 46202-5143. Indiana University-Purdue University-Indianapolis is a large university located in Indianapolis, Indiana. It is a public school with primarily 4-year or above programs. It has 30,300 students and an admission rate of 70%. Indiana University-Purdue University-Indianapolis has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and fifteen students respectively in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Indianapolis, Indiana
Indianapolis is situated in Marion County, Indiana. It has a population of over 798,382, which has grown by 2.1% in the past ten years. The cost of living index in Indianapolis, 80, is well below the national average. New single-family homes in Indianapolis cost $155,400 on average, which is near the state average. In 2008, seven hundred thirty-four new homes were constructed in Indianapolis, down from 1,317 the previous year.
The three big industries for women in Indianapolis are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 25.4% of Indianapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.
The percentage of Indianapolis residents that are affiliated with a religious congregation, 40.3%, is less than both the national and state average. The largest religious groups are the Catholic Church, the United Methodist Church and the Christian Churches and Churches of Christ.