Marketing and Advertising: Career and Education Opportunities in Fort Wayne, Indiana
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Fort Wayne is located in Allen County, Indiana. It has a population of over 215,661. The cost of living index in Fort Wayne, 77, is well below the national average. New single-family homes in Fort Wayne are valued at $141,700 on average, which is below the state average. In 2008, one hundred thirty-eight new homes were constructed in Fort Wayne, down from one hundred seventy-three the previous year.
The top three industries for women in Fort Wayne are health care, educational services, and finance and insurance. For men, it is construction, transportation equipment, and metal and metal products. The average travel time to work is about 20 minutes. More than 19.4% of Fort Wayne residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Fort Wayne is 10.5%, which is greater than Indiana's average of 9.4%.
The percentage of Fort Wayne residents that are affiliated with a religious congregation, 50.2%, is less than the national average but more than the state average. Memorial Church, Bethany Church and Souls Harbor Church are some of the churches located in Fort Wayne. The most prominent religious groups are the Catholic Church, the Lutheran Church and the United Methodist Church.
Fort Wayne is home to the Orchard Ridge Country Club and the Georgetown Square as well as Swinney Park and Rockhill Park. Shopping centers in the area include The Uncommons Shopping Center, Decatur Road Shopping Center and Ayr-Way West Shopping Center. Visitors to Fort Wayne can choose from Days Inn Airport Plaza, Purofirst of Allen County and Hometown Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.