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Career and Education Opportunities for Market Research Analysts in Fort Wayne, Indiana

If you want to be a market research analyst, the Fort Wayne, Indiana area offers many opportunities both for education and employment. There are currently 2,200 working market research analysts in Indiana; this should grow 17% to about 2,560 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $24 hourly or $49,960 annually on average in Indiana and about $29 per hour or $61,070 yearly on average in the U.S. as a whole. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Indiana, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: product line manager, internet researcher, and market research worker.

There is one school within twenty-five miles of Fort Wayne where you can study to be a market research analyst, among sixteen schools of higher education total in the Fort Wayne area. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Fort Wayne include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Indiana University-Purdue University-Fort Wayne - Fort Wayne, IN

Indiana University-Purdue University-Fort Wayne, 2101 E Coliseum Blvd, Fort Wayne, IN 46805-1499. Indiana University-Purdue University-Fort Wayne is a large university located in Fort Wayne, Indiana. It is a public school with primarily 4-year or above programs. It has 12,338 students and an admission rate of 96%. Indiana University-Purdue University-Fort Wayne has a bachelor's degree program in Economics which graduated one student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Fort Wayne, Indiana

Fort Wayne, Indiana
Fort Wayne, Indiana photo by FTSKfan

Fort Wayne is located in Allen County, Indiana. It has a population of over 215,661. The cost of living index in Fort Wayne, 77, is well below the national average. New single-family homes in Fort Wayne are valued at $141,700 on average, which is below the state average. In 2008, one hundred thirty-eight new homes were constructed in Fort Wayne, down from one hundred seventy-three the previous year.

The top three industries for women in Fort Wayne are health care, educational services, and finance and insurance. For men, it is construction, transportation equipment, and metal and metal products. The average travel time to work is about 20 minutes. More than 19.4% of Fort Wayne residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in Fort Wayne is 10.5%, which is greater than Indiana's average of 9.4%.

The percentage of Fort Wayne residents that are affiliated with a religious congregation, 50.2%, is less than the national average but more than the state average. Memorial Church, Bethany Church and Souls Harbor Church are some of the churches located in Fort Wayne. The most prominent religious groups are the Catholic Church, the Lutheran Church and the United Methodist Church.

Fort Wayne is home to the Orchard Ridge Country Club and the Georgetown Square as well as Swinney Park and Rockhill Park. Shopping centers in the area include The Uncommons Shopping Center, Decatur Road Shopping Center and Ayr-Way West Shopping Center. Visitors to Fort Wayne can choose from Days Inn Airport Plaza, Purofirst of Allen County and Hometown Inn for temporary stays in the area.