Career and Education Opportunities for Public Relations Specialists in Fort Wayne, Indiana
Many educational and employment opportunities exist for public relations specialists in the Fort Wayne, Indiana area. There are currently 4,090 working public relations specialists in Indiana; this should grow 14% to 4,640 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn approximately $19 hourly or $41,550 annually on average in Indiana. Nationally they average about $24 hourly or $51,280 annually. Jobs in this field include: publicity writer, consumer advocate, and music publicist.
There are four schools within twenty-five miles of Fort Wayne where you can study to be a public relations specialist, among sixteen schools of higher education total in the Fort Wayne area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Fort Wayne include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
University of Saint Francis-Ft Wayne - Fort Wayne, IN
University of Saint Francis-Ft Wayne, 2701 Spring St, Fort Wayne, IN 46808-3994. University of Saint Francis-Ft Wayne is a small university located in Fort Wayne, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,112 students and an admission rate of 47%. University of Saint Francis-Ft Wayne has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated five students in 2008.
Taylor University Fort Wayne - Fort Wayne, IN
Taylor University Fort Wayne, 1025 W Rudisill Blvd, Fort Wayne, IN 46807-2197. Taylor University Fort Wayne is a small university located in Fort Wayne, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 999 students and an admission rate of 69%. Taylor University Fort Wayne has a bachelor's degree program in Public Relations/Image Management.
Huntington University - Huntington, IN
Huntington University, 2303 College Ave, Huntington, IN 46750. Huntington University is a small university located in Huntington, Indiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,211 students and an admission rate of 88%. Huntington University has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
- Public Relations/Image Management, bachelor's degree.
Indiana University-Purdue University-Fort Wayne - Fort Wayne, IN
Indiana University-Purdue University-Fort Wayne, 2101 E Coliseum Blvd, Fort Wayne, IN 46805-1499. Indiana University-Purdue University-Fort Wayne is a large university located in Fort Wayne, Indiana. It is a public school with primarily 4-year or above programs. It has 12,338 students and an admission rate of 96%. Indiana University-Purdue University-Fort Wayne has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated five and fourteen students respectively in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Fort Wayne, Indiana
Fort Wayne is located in Allen County, Indiana. It has a population of over 215,661. The cost of living index in Fort Wayne, 77, is well below the national average. New single-family homes in Fort Wayne are valued at $141,700 on average, which is below the state average. In 2008, one hundred thirty-eight new homes were constructed in Fort Wayne, down from one hundred seventy-three the previous year.
The top three industries for women in Fort Wayne are health care, educational services, and finance and insurance. For men, it is construction, transportation equipment, and metal and metal products. The average travel time to work is about 20 minutes. More than 19.4% of Fort Wayne residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Fort Wayne is 10.5%, which is greater than Indiana's average of 9.4%.
The percentage of Fort Wayne residents that are affiliated with a religious congregation, 50.2%, is less than the national average but more than the state average. Memorial Church, Bethany Church and Souls Harbor Church are some of the churches located in Fort Wayne. The most prominent religious groups are the Catholic Church, the Lutheran Church and the United Methodist Church.
Fort Wayne is home to the Orchard Ridge Country Club and the Georgetown Square as well as Swinney Park and Rockhill Park. Shopping centers in the area include The Uncommons Shopping Center, Decatur Road Shopping Center and Ayr-Way West Shopping Center. Visitors to Fort Wayne can choose from Days Inn Airport Plaza, Purofirst of Allen County and Hometown Inn for temporary stays in the area.