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Career and Education Opportunities for Market Research Analysts in Springfield, Illinois

There are many career and education opportunities for market research analysts in the Springfield, Illinois area. There are currently 13,060 working market research analysts in Illinois; this should grow by 23% to 16,020 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $26 per hour or $55,320 yearly on average in Illinois. In the U.S. as a whole, their income is about $29 hourly or $61,070 per year on average. Market research analysts earn less than people working in the category of Social Sciences generally in Illinois and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: marketing researcher, database marketing analyst, and advertising analyst.

There are nine schools of higher education in the Springfield area, including one within twenty-five miles of Springfield where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Springfield include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Illinois at Springfield - Springfield, IL

University of Illinois at Springfield, One University Plaza, Springfield, IL 62703-5407. University of Illinois at Springfield is a small university located in Springfield, Illinois. It is a public school with primarily 4-year or above programs. It has 4,711 students and an admission rate of 60%. University of Illinois at Springfield has a bachelor's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Springfield, Illinois

Springfield, Illinois
Springfield, Illinois photo by %C3%89ovart_Ca%C3%A7eir

Springfield is situated in Sangamon County, Illinois. It has a population of over 117,352, which has grown by 5.3% in the past ten years. The cost of living index in Springfield, 75, is far less than the national average. New single-family homes in Springfield cost $245,700 on average, which is below the state average. In 2008, ninety-seven new homes were built in Springfield, down from one hundred seventy-nine the previous year.

The three most popular industries for women in Springfield are public administration, health care, and educational services. For men, it is public administration, construction, and accommodation and food services. The average travel time to work is about 17 minutes. More than 30.6% of Springfield residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.6%, is higher than the state average.

The unemployment rate in Springfield is 8.5%, which is less than Illinois's average of 10.5%.

The percentage of Springfield residents that are affiliated with a religious congregation, 56.9%, is more than both the national and state average. First Presbyterian Church and Christ Episcopal Church are all churches located in Springfield. The most common religious groups are the Catholic Church, the Assemblies of God and the United Methodist Church.

Springfield is home to the Oliver P Parks Telephone Museum and the Building I as well as Jaycee Park and Fairview Park. Shopping malls in the area include Capital City Shopping Center, Fairhills Shopping Center and Chatham Square Shopping Center. Visitors to Springfield can choose from Cottage Inn, Courtyard Springfield and Drury Inn and Suites Springfield IL for temporary stays in the area.