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Career and Education Opportunities for Advertising Managers in Rockford, Illinois

Advertising manager career and educational opportunities abound in Rockford, Illinois. There are currently 2,630 working advertising managers in Illinois; this should grow by 5% to 2,760 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $35 per hour or $74,400 yearly on average in Illinois and about $38 per hour or $80,220 per year on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Illinois and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: promotions executive producer , media promoter, and advertising account manager.

There are twelve schools of higher education in the Rockford area, including one within twenty-five miles of Rockford where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Rockford include:

  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Rockford Career College - Rockford, IL

Rockford Career College, 1130 South Alpine Road, Rockford, IL 61108. Rockford Career College is a small college located in Rockford, Illinois. It is a private for-profit school with primarily 2-year programs and has 616 students. Rockford Career College has an associate's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Rockford, Illinois

Rockford, Illinois
Rockford, Illinois photo by Kranar_drogin

Rockford is situated in Winnebago County, Illinois. It has a population of over 157,272, which has grown by 4.8% in the past ten years. The cost of living index in Rockford, 78, is well below the national average. New single-family homes in Rockford are valued at $125,600 on average, which is far less than the state average. In 2008, sixty-four new homes were built in Rockford, down from one hundred fifty-seven the previous year.

The three most popular industries for women in Rockford are health care, educational services, and accommodation and food services. For men, it is metal and metal products, construction, and machinery. The average commute to work is about 20 minutes. More than 19.8% of Rockford residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.1%, is lower than the state average.

The unemployment rate in Rockford is 17.6%, which is greater than Illinois's average of 10.5%.

The percentage of Rockford residents that are affiliated with a religious congregation, 50.0%, is less than both the national and state average. Abundant Life Assembly of God Church, South Park Covenant Church and Souls Harbor Church are among the churches located in Rockford. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Rockford is home to the McPhail Hall and the Mary McGaw Hall as well as Ken-Rock Park and Jamestown Park. Shopping malls in the area include Alpine Village Shopping Center, Eleventh Street Plaza Shopping Center and Fairview Shopping Center. Visitors to Rockford can choose from Extended Stay America - Rockford East, Courtyard Rockford and Hampton Inn Rockford for temporary stays in the area.