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Career and Education Opportunities for Art Directors in Rockford, Illinois

For those living in the Rockford, Illinois area, there are many career and education opportunities for art directors. There are currently 2,480 jobs for art directors in Illinois and this is projected to grow 4% to about 2,580 jobs by 2016. This is not quite as good as the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

The average wage in the general category of Art and Design jobs is $20 per hour or $41,503 per year in Illinois, and an average of $22 per hour or $46,166 per year nationwide. Jobs in this field include: arts administrator, creative director, and artistic director.

There are twelve schools of higher education in the Rockford area, including one within twenty-five miles of Rockford where you can get a degree to start your career as an art director. Given that the most common education level for art directors is an Associate's, or other 2-year degree, it will take about two years to learn to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Rockford include:

  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

Highland Community College - Freeport, IL

Highland Community College, 2998 W Pearl City Rd, Freeport, IL 61032-9341. Highland Community College is a small college located in Freeport, Illinois. It is a public school with primarily 2-year programs and has 1,876 students. Highland Community College has a less than one year and an associate's degree program in Graphic Design which graduated one and three students respectively in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LICENSES

ART DIRECTOR, GRAPHIC DESIGNER

Licensing agency: Illinois Gaming Board
Address: Willard Ice Building, P.O. Box 19474, Springfield, IL 62794-9474

Phone: (312) 814-4700
Website: Illinois Gaming Board

LOCATION INFORMATION: Rockford, Illinois

Rockford, Illinois
Rockford, Illinois photo by Kranar_drogin

Rockford is situated in Winnebago County, Illinois. It has a population of over 157,272, which has grown by 4.8% in the past ten years. The cost of living index in Rockford, 78, is well below the national average. New single-family homes in Rockford are valued at $125,600 on average, which is far less than the state average. In 2008, sixty-four new homes were built in Rockford, down from one hundred fifty-seven the previous year.

The three most popular industries for women in Rockford are health care, educational services, and accommodation and food services. For men, it is metal and metal products, construction, and machinery. The average commute to work is about 20 minutes. More than 19.8% of Rockford residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.1%, is lower than the state average.

The unemployment rate in Rockford is 17.6%, which is greater than Illinois's average of 10.5%.

The percentage of Rockford residents that are affiliated with a religious congregation, 50.0%, is less than both the national and state average. Abundant Life Assembly of God Church, South Park Covenant Church and Souls Harbor Church are among the churches located in Rockford. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Rockford is home to the McPhail Hall and the Mary McGaw Hall as well as Ken-Rock Park and Jamestown Park. Shopping malls in the area include Alpine Village Shopping Center, Eleventh Street Plaza Shopping Center and Fairview Shopping Center. Visitors to Rockford can choose from Extended Stay America - Rockford East, Courtyard Rockford and Hampton Inn Rockford for temporary stays in the area.