Career and Education Opportunities for Advertising Agents in Naperville, Illinois
There is a wide variety of career and education opportunities for advertising agents in the Naperville, Illinois area. Currently, 6,650 people work as advertising agents in Illinois. This is expected to grow by 13% to about 7,530 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
The income of an advertising agent is about $21 per hour or $44,500 per year on average in Illinois. In the U.S. as a whole, their income is about $20 per hour or $43,480 yearly on average. Earnings for advertising agents are better than earnings in the general category of Sales and Clerical in Illinois and better than general Sales and Clerical category earnings nationally.
There are 166 schools of higher education in the Naperville area, including three within twenty-five miles of Naperville where you can get a degree to start your career as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Naperville include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Illinois Institute of Art-Chicago - Chicago, IL
The Illinois Institute of Art-Chicago, 350 N Orleans St, Chicago, IL 60654-1593. The Illinois Institute of Art-Chicago is a small school located in Chicago, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 2,900 students and an admission rate of 48%. The Illinois Institute of Art-Chicago has a bachelor's degree program in Advertising which graduated eleven students in 2008.
The Illinois Institute of Art-Schaumburg - Schaumburg, IL
The Illinois Institute of Art-Schaumburg, 1000 Plaza Drive Ste. 100, Schaumburg, IL 60173-4913. The Illinois Institute of Art-Schaumburg is a small school located in Schaumburg, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 1,257 students and an admission rate of 47%. The Illinois Institute of Art-Schaumburg has a bachelor's degree program in Advertising which graduated thirteen students in 2008.
North Park University - Chicago, IL
North Park University, 3225 W Foster Ave, Chicago, IL 60625-4895. North Park University is a small university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,255 students and an admission rate of 30%. North Park University has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Naperville, Illinois
Naperville is located in Dupage County, Illinois. It has a population of over 143,117, which has grown by 11.5% over the last ten years. The cost of living index in Naperville, 107, is above the national average. New single-family homes in Naperville are valued at $401,600 on average, which is far greater than the state average. In 2008, one hundred fifty-four new homes were built in Naperville, down from two hundred eighty-one the previous year.
The top three industries for women in Naperville are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, finance and insurance, and construction. The average travel time to work is about 33 minutes. More than 60.6% of Naperville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 23.7%, is higher than the state average.
The unemployment rate in Naperville is 8.1%, which is less than Illinois's average of 10.5%.
The percentage of Naperville residents that are affiliated with a religious congregation, 58.9%, is more than both the national and state average. Saints Peter and Paul Roman Catholic Church, Saint Thomas The Apostle Church and Bethany Church are some of the churches located in Naperville. The most common religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.
Naperville is home to the High Grove Business Park and the Spring Brook Golf Course as well as Du Page River Park and Winding Creek Park. Shopping malls in the area include Pebblewood Plaza Shopping Center, Cress Creek Square Shopping Center and Cress Creek Shopping Center. Visitors to Naperville can choose from Fairfield Inn by Marriott, EXEL Inns of Chicago and Country Inn Suites Naperville for temporary stays in the area.