Marketing and Advertising: Career and Education Opportunities in Naperville, Illinois
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Naperville is located in Dupage County, Illinois. It has a population of over 143,117, which has grown by 11.5% over the last ten years. The cost of living index in Naperville, 107, is above the national average. New single-family homes in Naperville are valued at $401,600 on average, which is far greater than the state average. In 2008, one hundred fifty-four new homes were built in Naperville, down from two hundred eighty-one the previous year.
The top three industries for women in Naperville are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, finance and insurance, and construction. The average travel time to work is about 33 minutes. More than 60.6% of Naperville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 23.7%, is higher than the state average.
The unemployment rate in Naperville is 8.1%, which is less than Illinois's average of 10.5%.
The percentage of Naperville residents that are affiliated with a religious congregation, 58.9%, is more than both the national and state average. Saints Peter and Paul Roman Catholic Church, Saint Thomas The Apostle Church and Bethany Church are some of the churches located in Naperville. The most common religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.
Naperville is home to the High Grove Business Park and the Spring Brook Golf Course as well as Du Page River Park and Winding Creek Park. Shopping malls in the area include Pebblewood Plaza Shopping Center, Cress Creek Square Shopping Center and Cress Creek Shopping Center. Visitors to Naperville can choose from Fairfield Inn by Marriott, EXEL Inns of Chicago and Country Inn Suites Naperville for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.