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Career and Education Opportunities for Marketing Managers in Illinois

Illinois has a population of 12,910,409, which has grown by 3.95% over the past 10 years. Nicknamed the "Land of Lincoln," its capital is Springfield, though its biggest city is Chicago.

About 7,770 people are currently employed as marketing managers in Illinois. By 2016, this is expected to grow 12% to 8,740 people employed. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $50 per hour or $104,390 annually on average in Illinois. Nationally they average about $52 hourly or $108,580 yearly. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Illinois and better than general Marketing and Advertising category earnings nationally. Jobs in this field include: commercial director, category manager, and director of business development.

In 2008, there were a total of 7,657,328 jobs in Illinois. The average annual income was $42,540 in 2008, up from $41,720 the preceding year. The unemployment rate in Illinois was 10.1% in 2009, which has grown by 3.7% since the previous year. Roughly 26.1% of Illinois residents have college degrees, which is higher than the national average.

The top industries in Illinois include construction machinery merchant wholesalers, beer, wine, and distilled alcoholic beverage merchant wholesalers, and nonchocolate confectionery manufacturing. Notable tourist destinations include the Chicago Historical Society, the Adler Planetarium & Astronomy Museum, and the Chinatown Museum Foundation.

CITIES WITH Marketing Manager OPPORTUNITIES IN Illinois


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Illinois include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Illinois

Illinois
Illinois photo by Hary Han

Illinois has a population of 12,910,409, which has grown by 3.95% in the last 10 years. Nicknamed the "Land of Lincoln," its capital is Springfield, though its largest city is Chicago. In 2008, there were a total of 7,657,328 jobs in Illinois. The average annual income was $42,540 in 2008, up from $41,720 in 2007. The unemployment rate in Illinois was 10.1% in 2009, which has grown by 3.7% since the previous year. Roughly 26.1% of Illinois residents have college degrees, which is higher than the national average.

The top industries in Illinois include construction machinery merchant wholesalers, beer, wine, and distilled alcoholic beverage merchant wholesalers, and nonchocolate confectionery manufacturing. Notable tourist attractions include the Chicago Peregrine Release, the Dusable Museum of African American History, and the Chinatown Museum Foundation.