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Career and Education Opportunities for Advertising Managers in Illinois

Illinois has a population of 12,910,409, which has grown by 3.95% over the past 10 years. Nicknamed the "Land of Lincoln," its capital is Springfield, though its most populous city is Chicago.

About 2,630 people are currently employed as advertising managers in Illinois. By 2016, this is expected to grow 5% to 2,760 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $35 per hour or $74,400 annually on average in Illinois and about $38 per hour or $80,220 per year on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Illinois earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Advertising managers work in a variety of jobs, including: marketing and promotions manager, print traffic manager, and art director.

In 2008, there were a total of 7,657,328 jobs in Illinois. The average annual income was $42,540 in 2008, up from $41,720 the preceding year. The unemployment rate in Illinois was 10.1% in 2009, which has grown by 3.7% since the previous year. About 26.1% of Illinois residents have college degrees, which is higher than the national average.

The top industries in Illinois include construction machinery merchant wholesalers, beer, wine, and distilled alcoholic beverage merchant wholesalers, and nonchocolate confectionery manufacturing. Notable tourist destinations include the Adler Planetarium & Astronomy Museum, the Chinatown Museum Foundation, and the Edgewater Historical Society.

CITIES WITH Advertising Manager OPPORTUNITIES IN Illinois


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Illinois include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Illinois

Illinois
Illinois photo by Hary Han

Illinois has a population of 12,910,409, which has grown by 3.95% in the last 10 years. Nicknamed the "Land of Lincoln," its capital is Springfield, though its largest city is Chicago. In 2008, there were a total of 7,657,328 jobs in Illinois. The average annual income was $42,540 in 2008, up from $41,720 in 2007. The unemployment rate in Illinois was 10.1% in 2009, which has grown by 3.7% since the previous year. Roughly 26.1% of Illinois residents have college degrees, which is higher than the national average.

The top industries in Illinois include construction machinery merchant wholesalers, beer, wine, and distilled alcoholic beverage merchant wholesalers, and nonchocolate confectionery manufacturing. Notable tourist attractions include the Chicago Peregrine Release, the Dusable Museum of African American History, and the Chinatown Museum Foundation.