Marketing and Advertising: Career and Education Opportunities in Illinois
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Illinois has a population of 12,910,409, which has grown by 3.95% in the last 10 years. Nicknamed the "Land of Lincoln," its capital is Springfield, though its largest city is Chicago. In 2008, there were a total of 7,657,328 jobs in Illinois. The average annual income was $42,540 in 2008, up from $41,720 in 2007. The unemployment rate in Illinois was 10.1% in 2009, which has grown by 3.7% since the previous year. Roughly 26.1% of Illinois residents have college degrees, which is higher than the national average.
The top industries in Illinois include construction machinery merchant wholesalers, beer, wine, and distilled alcoholic beverage merchant wholesalers, and nonchocolate confectionery manufacturing. Notable tourist attractions include the Chicago Peregrine Release, the Dusable Museum of African American History, and the Chinatown Museum Foundation.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Illinois
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.