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Career and Education Opportunities for Advertising Managers in Joliet, Illinois

Advertising managers can find many career and educational opportunities in the Joliet, Illinois area. There are currently 2,630 working advertising managers in Illinois; this should grow 5% to about 2,760 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $35 hourly or $74,400 per year on average in Illinois and about $38 hourly or $80,220 per year on average nationally. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Illinois, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: brand manager, director of sales and marketing, and advertising executive.

There are 132 schools of higher education in the Joliet area, including twenty-one within twenty-five miles of Joliet where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Joliet include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Northeastern Illinois University - Chicago, IL

Northeastern Illinois University, 5500 N Saint Louis Ave, Chicago, IL 60625-4699. Northeastern Illinois University is a large university located in Chicago, Illinois. It is a public school with primarily 4-year or above programs. It has 11,193 students and an admission rate of 71%. Northeastern Illinois University has a bachelor's degree program in Marketing/Marketing Management.

City Colleges of Chicago-Richard J Daley College - Chicago, IL

City Colleges of Chicago-Richard J Daley College, 7500 S Pulaski Rd, Chicago, IL 60652-1299. City Colleges of Chicago-Richard J Daley College is a medium sized college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 9,711 students. City Colleges of Chicago-Richard J Daley College has a less than one year program in Marketing/Marketing Management which graduated forty-four students in 2008.

Elmhurst College - Elmhurst, IL

Elmhurst College, 190 Prospect Ave, Elmhurst, IL 60126-3096. Elmhurst College is a small college located in Elmhurst, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,315 students and an admission rate of 69%. Elmhurst College has a bachelor's degree program in Marketing/Marketing Management.

DePaul University - Chicago, IL

DePaul University, 55 E Jackson, Chicago, IL 60604. DePaul University is a large university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs and has 22,554 students. DePaul University has a bachelor's degree program in Marketing/Marketing Management which graduated 235 students in 2008.

Benedictine University - Lisle, IL

Benedictine University, 5700 College Rd, Lisle, IL 60532-0900. Benedictine University is a medium sized university located in Lisle, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,053 students and an admission rate of 80%. Benedictine University has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

The Illinois Institute of Art-Chicago - Chicago, IL

The Illinois Institute of Art-Chicago, 350 N Orleans St, Chicago, IL 60654-1593. The Illinois Institute of Art-Chicago is a small school located in Chicago, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 2,900 students and an admission rate of 48%. The Illinois Institute of Art-Chicago has a bachelor's degree program in Advertising which graduated eleven students in 2008.

University of St Francis - Joliet, IL

University of St Francis, 500 N Wilcox St, Joliet, IL 60435-6188. University of St Francis is a small university located in Joliet, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,334 students and an admission rate of 60%. University of St Francis has a bachelor's degree program in Marketing/Marketing Management.

Olivet Nazarene University - Bourbonnais, IL

Olivet Nazarene University, One University Avenue, Bourbonnais, IL 60914-2271. Olivet Nazarene University is a small university located in Bourbonnais, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,522 students and an admission rate of 81%. Olivet Nazarene University has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Roosevelt University - Chicago, IL

Roosevelt University, 430 S Michigan Ave, Chicago, IL 60605-1394. Roosevelt University is a medium sized university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,708 students and an admission rate of 43%. Roosevelt University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree.

North Central College - Naperville, IL

North Central College, 30 N Brainard St, Naperville, IL 60540. North Central College is a small college located in Naperville, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,726 students and an admission rate of 69%. North Central College has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Aurora University - Aurora, IL

Aurora University, 347 S Gladstone Ave, Aurora, IL 60506-4892. Aurora University is a small university located in Aurora, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,291 students and an admission rate of 80%. Aurora University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

City Colleges of Chicago-Olive-Harvey College - Chicago, IL

City Colleges of Chicago-Olive-Harvey College, 10001 S Woodlawn Ave, Chicago, IL 60628-1696. City Colleges of Chicago-Olive-Harvey College is a small college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 4,063 students. City Colleges of Chicago-Olive-Harvey College has a less than one year program in Marketing/Marketing Management which graduated one student in 2008.

Dominican University - River Forest, IL

Dominican University, 7900 W Division St, River Forest, IL 60305. Dominican University is a small university located in River Forest, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,413 students and an admission rate of 85%. Dominican University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

City Colleges of Chicago-Harold Washington College - Chicago, IL

City Colleges of Chicago-Harold Washington College, 30 E Lake St, Chicago, IL 60601-2449. City Colleges of Chicago-Harold Washington College is a medium sized college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 8,342 students. City Colleges of Chicago-Harold Washington College has a less than one year program in Marketing/Marketing Management which graduated three students in 2008.

Saint Xavier University - Chicago, IL

Saint Xavier University, 3700 W 103rd St, Chicago, IL 60655. Saint Xavier University is a medium sized university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,307 students and an admission rate of 71%. Saint Xavier University has a bachelor's degree and a master's degree program in Marketing/Marketing Management.

Lewis University - Romeoville, IL

Lewis University, One University Parkway, Romeoville, IL 60446-2200. Lewis University is a medium sized university located in Romeoville, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,536 students and an admission rate of 71%. Lewis University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 3 students in 2008.

North Park University - Chicago, IL

North Park University, 3225 W Foster Ave, Chicago, IL 60625-4895. North Park University is a small university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,255 students and an admission rate of 30%. North Park University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree.

Columbia College Chicago - Chicago, IL

Columbia College Chicago, 600 South Michigan, Chicago, IL 60605-1996. Columbia College Chicago is a large college located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs and has 12,464 students. Columbia College Chicago has a one to two year and a bachelor's degree program in Marketing/Marketing Management which graduated one and 175 students respectively in 2008.

Loyola University Chicago - Chicago, IL

Loyola University Chicago, 820 N. Michigan, Chicago, IL 60611-9810. Loyola University Chicago is a large university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,670 students and an admission rate of 74%. Loyola University Chicago has a bachelor's degree program in Marketing/Marketing Management which graduated nineteen students in 2008.

Illinois Institute of Technology - Chicago, IL

Illinois Institute of Technology, 3300 S Federal St, Chicago, IL 60616. Illinois Institute of Technology is a medium sized school located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,404 students and an admission rate of 57%. Illinois Institute of Technology has a master's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

Concordia University - River Forest, IL

Concordia University, 7400 Augusta, River Forest, IL 60305-1499. Concordia University is a small university located in River Forest, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,185 students and an admission rate of 58%. Concordia University has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Joliet, Illinois

Joliet, Illinois
Joliet, Illinois photo by Joliet82

Joliet is situated in Will County, Illinois. It has a population of over 146,125, which has grown by 37.6% in the past ten years. The cost of living index in Joliet, 100, is near the national average. New single-family homes in Joliet are priced at $172,400 on average, which is far less than the state average. In 2008, two hundred forty-four new homes were constructed in Joliet, down from seven hundred sixty-nine the previous year.

The three most popular industries for women in Joliet are health care, educational services, and finance and insurance. For men, it is construction, public administration, and administrative and support and waste management services. The average commute to work is about 29 minutes. More than 18.6% of Joliet residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.7%, is lower than the state average.

The unemployment rate in Joliet is 12.4%, which is greater than Illinois's average of 10.5%.

The percentage of Joliet residents that are affiliated with a religious congregation, 53.9%, is more than the national average but less than the state average. All Nation Church of God in Christ, All Saints Greek Orthodox Church and Holy Cross Catholic Church are all churches located in Joliet. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Joliet is home to the Will County Courthouse and the Timber Ridge Business Park as well as Joliet East Side Historic District and Rock Run County Forest Preserve. Shopping centers in the area include Joliet Mall Shopping Center, Caton Crossing Town Square Shopping Center and Twin Oaks Place Shopping Center. Visitors to Joliet can choose from Great Escapes Travel, Hampton Inn Joliet/I-80- IL and Bel-Air Motel for temporary stays in the area.