Marketing and Advertising: Career and Education Opportunities in Joliet, Illinois
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Joliet is situated in Will County, Illinois. It has a population of over 146,125, which has grown by 37.6% in the past ten years. The cost of living index in Joliet, 100, is near the national average. New single-family homes in Joliet are priced at $172,400 on average, which is far less than the state average. In 2008, two hundred forty-four new homes were constructed in Joliet, down from seven hundred sixty-nine the previous year.
The three most popular industries for women in Joliet are health care, educational services, and finance and insurance. For men, it is construction, public administration, and administrative and support and waste management services. The average commute to work is about 29 minutes. More than 18.6% of Joliet residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.7%, is lower than the state average.
The unemployment rate in Joliet is 12.4%, which is greater than Illinois's average of 10.5%.
The percentage of Joliet residents that are affiliated with a religious congregation, 53.9%, is more than the national average but less than the state average. All Nation Church of God in Christ, All Saints Greek Orthodox Church and Holy Cross Catholic Church are all churches located in Joliet. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.
Joliet is home to the Will County Courthouse and the Timber Ridge Business Park as well as Joliet East Side Historic District and Rock Run County Forest Preserve. Shopping centers in the area include Joliet Mall Shopping Center, Caton Crossing Town Square Shopping Center and Twin Oaks Place Shopping Center. Visitors to Joliet can choose from Great Escapes Travel, Hampton Inn Joliet/I-80- IL and Bel-Air Motel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.