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Career and Education Opportunities for Advertising Managers in Chicago, Illinois

Advertising managers can find many career and educational opportunities in the Chicago, Illinois area. There are currently 2,630 jobs for advertising managers in Illinois and this is projected to grow 5% to 2,760 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $35 hourly or $74,400 per year on average in Illinois. Nationally they average about $38 per hour or $80,220 annually. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Illinois and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: circulation manager, head of advertising, and media promoter.

There are twenty-six schools within twenty-five miles of Chicago where you can study to be an advertising manager, among 180 schools of higher education total in the Chicago area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Chicago include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Northeastern Illinois University - Chicago, IL

Northeastern Illinois University, 5500 N Saint Louis Ave, Chicago, IL 60625-4699. Northeastern Illinois University is a large university located in Chicago, Illinois. It is a public school with primarily 4-year or above programs. It has 11,193 students and an admission rate of 71%. Northeastern Illinois University has a bachelor's degree program in Marketing/Marketing Management.

Argosy University-Schaumburg - Schaumburg, IL

Argosy University-Schaumburg, 999 North Plaza Dr., Suite 111, Schaumburg, IL 60173-5403. Argosy University-Schaumburg is a small university located in Schaumburg, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 730 students and an admission rate of 92%. Argosy University-Schaumburg has a master's degree program in Marketing/Marketing Management which graduated one student in 2008.

Roosevelt University - Chicago, IL

Roosevelt University, 430 S Michigan Ave, Chicago, IL 60605-1394. Roosevelt University is a medium sized university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,708 students and an admission rate of 43%. Roosevelt University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree.

Dominican University - River Forest, IL

Dominican University, 7900 W Division St, River Forest, IL 60305. Dominican University is a small university located in River Forest, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,413 students and an admission rate of 85%. Dominican University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

Saint Xavier University - Chicago, IL

Saint Xavier University, 3700 W 103rd St, Chicago, IL 60655. Saint Xavier University is a medium sized university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,307 students and an admission rate of 71%. Saint Xavier University has a bachelor's degree and a master's degree program in Marketing/Marketing Management.

Columbia College Chicago - Chicago, IL

Columbia College Chicago, 600 South Michigan, Chicago, IL 60605-1996. Columbia College Chicago is a large college located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs and has 12,464 students. Columbia College Chicago has a one to two year and a bachelor's degree program in Marketing/Marketing Management which graduated one and 175 students respectively in 2008.

Loyola University Chicago - Chicago, IL

Loyola University Chicago, 820 N. Michigan, Chicago, IL 60611-9810. Loyola University Chicago is a large university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,670 students and an admission rate of 74%. Loyola University Chicago has a bachelor's degree program in Marketing/Marketing Management which graduated nineteen students in 2008.

City Colleges of Chicago-Olive-Harvey College - Chicago, IL

City Colleges of Chicago-Olive-Harvey College, 10001 S Woodlawn Ave, Chicago, IL 60628-1696. City Colleges of Chicago-Olive-Harvey College is a small college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 4,063 students. City Colleges of Chicago-Olive-Harvey College has a less than one year program in Marketing/Marketing Management which graduated one student in 2008.

University of Phoenix-Chicago Campus - Schaumburg, IL

University of Phoenix-Chicago Campus, 1500 McConnor Pkwy., Suite 700, Schaumburg, IL 60173-4399. University of Phoenix-Chicago Campus is a small university located in Schaumburg, Illinois. It is a private for-profit school with primarily 4-year or above programs and has 793 students. University of Phoenix-Chicago Campus has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Lewis University - Romeoville, IL

Lewis University, One University Parkway, Romeoville, IL 60446-2200. Lewis University is a medium sized university located in Romeoville, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,536 students and an admission rate of 71%. Lewis University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 3 students in 2008.

Northwestern University - Evanston, IL

Northwestern University, 633 Clark St, Evanston, IL 60208. Northwestern University is a large university located in Evanston, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,128 students and an admission rate of 27%. Northwestern University has a master's degree and a doctor's degree program in Marketing/Marketing Management which graduated 477 and zero students respectively in 2008.

Concordia University - River Forest, IL

Concordia University, 7400 Augusta, River Forest, IL 60305-1499. Concordia University is a small university located in River Forest, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,185 students and an admission rate of 58%. Concordia University has a bachelor's degree program in Marketing/Marketing Management.

Illinois Institute of Technology - Chicago, IL

Illinois Institute of Technology, 3300 S Federal St, Chicago, IL 60616. Illinois Institute of Technology is a medium sized school located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,404 students and an admission rate of 57%. Illinois Institute of Technology has a master's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

University of Illinois at Chicago - Chicago, IL

University of Illinois at Chicago, 601 S Morgan, Chicago, IL 60607. University of Illinois at Chicago is a large university located in Chicago, Illinois. It is a public school with primarily 4-year or above programs. It has 25,709 students and an admission rate of 60%. University of Illinois at Chicago has a bachelor's degree program in Marketing/Marketing Management which graduated twenty students in 2008.

City Colleges of Chicago-Richard J Daley College - Chicago, IL

City Colleges of Chicago-Richard J Daley College, 7500 S Pulaski Rd, Chicago, IL 60652-1299. City Colleges of Chicago-Richard J Daley College is a medium sized college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 9,711 students. City Colleges of Chicago-Richard J Daley College has a less than one year program in Marketing/Marketing Management which graduated forty-four students in 2008.

Elmhurst College - Elmhurst, IL

Elmhurst College, 190 Prospect Ave, Elmhurst, IL 60126-3096. Elmhurst College is a small college located in Elmhurst, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,315 students and an admission rate of 69%. Elmhurst College has a bachelor's degree program in Marketing/Marketing Management.

North Central College - Naperville, IL

North Central College, 30 N Brainard St, Naperville, IL 60540. North Central College is a small college located in Naperville, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,726 students and an admission rate of 69%. North Central College has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

The Illinois Institute of Art-Chicago - Chicago, IL

The Illinois Institute of Art-Chicago, 350 N Orleans St, Chicago, IL 60654-1593. The Illinois Institute of Art-Chicago is a small school located in Chicago, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 2,900 students and an admission rate of 48%. The Illinois Institute of Art-Chicago has a bachelor's degree program in Advertising which graduated eleven students in 2008.

Benedictine University - Lisle, IL

Benedictine University, 5700 College Rd, Lisle, IL 60532-0900. Benedictine University is a medium sized university located in Lisle, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,053 students and an admission rate of 80%. Benedictine University has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

City Colleges of Chicago-Wilbur Wright College - Chicago, IL

City Colleges of Chicago-Wilbur Wright College, 4300 N Narragansett, Chicago, IL 60634-1500. City Colleges of Chicago-Wilbur Wright College is a large college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 11,677 students. City Colleges of Chicago-Wilbur Wright College has a less than one year program in Marketing/Marketing Management which graduated four students in 2008.

North Park University - Chicago, IL

North Park University, 3225 W Foster Ave, Chicago, IL 60625-4895. North Park University is a small university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,255 students and an admission rate of 30%. North Park University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree.

American Intercontinental University Online - Hoffman Estates, IL

American Intercontinental University Online, 5550 Prairie Stone Pky-Ste 400, Hoffman Estates, IL 60192. American Intercontinental University Online is a large university located in Hoffman Estates, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 22,963 students and an admission rate of 45%. American Intercontinental University Online has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated 145 and eighty-one students respectively in 2008.

DePaul University - Chicago, IL

DePaul University, 55 E Jackson, Chicago, IL 60604. DePaul University is a large university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs and has 22,554 students. DePaul University has a bachelor's degree program in Marketing/Marketing Management which graduated 235 students in 2008.

City Colleges of Chicago-Harold Washington College - Chicago, IL

City Colleges of Chicago-Harold Washington College, 30 E Lake St, Chicago, IL 60601-2449. City Colleges of Chicago-Harold Washington College is a medium sized college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 8,342 students. City Colleges of Chicago-Harold Washington College has a less than one year program in Marketing/Marketing Management which graduated three students in 2008.

University of St Francis - Joliet, IL

University of St Francis, 500 N Wilcox St, Joliet, IL 60435-6188. University of St Francis is a small university located in Joliet, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,334 students and an admission rate of 60%. University of St Francis has a bachelor's degree program in Marketing/Marketing Management.

The Illinois Institute of Art-Schaumburg - Schaumburg, IL

The Illinois Institute of Art-Schaumburg, 1000 Plaza Drive Ste. 100, Schaumburg, IL 60173-4913. The Illinois Institute of Art-Schaumburg is a small school located in Schaumburg, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 1,257 students and an admission rate of 47%. The Illinois Institute of Art-Schaumburg has a bachelor's degree program in Advertising which graduated thirteen students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Chicago, Illinois

Chicago, Illinois
Chicago, Illinois photo by Dschwen

Chicago is situated in Cook County, Illinois. It has a population of over 2,853,114, which has shrunk by 1.5% in the past ten years. The cost of living index in Chicago, 114, is well above the national average. New single-family homes in Chicago are valued at $200,500 on average, which is far less than the state average. In 2008, three hundred eighty-one new homes were built in Chicago, down from eight hundred seventy the previous year.

The three big industries for women in Chicago are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 35 minutes. More than 25.5% of Chicago residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.

The unemployment rate in Chicago is 11.6%, which is greater than Illinois's average of 10.5%.

The percentage of Chicago residents that are affiliated with a religious congregation, 57.6%, is more than both the national and state average. Southlawn United Methodist Church, Southern Missionary Baptist Church and Lakeside Evangelical Church are all churches located in Chicago. The most common religious groups are the Catholic Church, the Muslim Estimate and the Lutheran Church.

Chicago is home to the Five Crossings and the Wrigley Field as well as Monticello Park and Wilson Playground. Shopping centers in the area include Lincoln Village Shopping Center, Market Place at Six Corners Shopping Center and Kimbark Plaza Shopping Center. Visitors to Chicago can choose from Extended Stay America, Embassy Suites Lakefront and Cottage Inn for temporary stays in the area.