Marketing and Advertising: Career and Education Opportunities in Chicago, Illinois
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Chicago is situated in Cook County, Illinois. It has a population of over 2,853,114, which has shrunk by 1.5% in the past ten years. The cost of living index in Chicago, 114, is well above the national average. New single-family homes in Chicago are valued at $200,500 on average, which is far less than the state average. In 2008, three hundred eighty-one new homes were built in Chicago, down from eight hundred seventy the previous year.
The three big industries for women in Chicago are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 35 minutes. More than 25.5% of Chicago residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.
The unemployment rate in Chicago is 11.6%, which is greater than Illinois's average of 10.5%.
The percentage of Chicago residents that are affiliated with a religious congregation, 57.6%, is more than both the national and state average. Southlawn United Methodist Church, Southern Missionary Baptist Church and Lakeside Evangelical Church are all churches located in Chicago. The most common religious groups are the Catholic Church, the Muslim Estimate and the Lutheran Church.
Chicago is home to the Five Crossings and the Wrigley Field as well as Monticello Park and Wilson Playground. Shopping centers in the area include Lincoln Village Shopping Center, Market Place at Six Corners Shopping Center and Kimbark Plaza Shopping Center. Visitors to Chicago can choose from Extended Stay America, Embassy Suites Lakefront and Cottage Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.