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Career and Education Opportunities for Marketing Managers in Aurora, Illinois

There are many career and education opportunities for marketing managers in the Aurora, Illinois area. About 7,770 people are currently employed as marketing managers in Illinois. By 2016, this is expected to grow 12% to 8,740 people employed. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $50 per hour or $104,390 yearly on average in Illinois. Nationally, their income is about $52 hourly or $108,580 yearly. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Illinois, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: strategist, director of sales and marketing, and marketing sales supervisor.

There are thirty-one schools within twenty-five miles of Aurora where you can study to be a marketing manager, among 175 schools of higher education total in the Aurora area. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Aurora include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Northeastern Illinois University - Chicago, IL

Northeastern Illinois University, 5500 N Saint Louis Ave, Chicago, IL 60625-4699. Northeastern Illinois University is a large university located in Chicago, Illinois. It is a public school with primarily 4-year or above programs. It has 11,193 students and an admission rate of 71%. Northeastern Illinois University has a bachelor's degree program in Marketing/Marketing Management.

Argosy University-Schaumburg - Schaumburg, IL

Argosy University-Schaumburg, 999 North Plaza Dr., Suite 111, Schaumburg, IL 60173-5403. Argosy University-Schaumburg is a small university located in Schaumburg, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 730 students and an admission rate of 92%. Argosy University-Schaumburg has a master's degree program in Marketing/Marketing Management which graduated one student in 2008.

Roosevelt University - Chicago, IL

Roosevelt University, 430 S Michigan Ave, Chicago, IL 60605-1394. Roosevelt University is a medium sized university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,708 students and an admission rate of 43%. Roosevelt University has a bachelor's degree program in Marketing/Marketing Management.

Aurora University - Aurora, IL

Aurora University, 347 S Gladstone Ave, Aurora, IL 60506-4892. Aurora University is a small university located in Aurora, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,291 students and an admission rate of 80%. Aurora University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Saint Xavier University - Chicago, IL

Saint Xavier University, 3700 W 103rd St, Chicago, IL 60655. Saint Xavier University is a medium sized university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,307 students and an admission rate of 71%. Saint Xavier University has a bachelor's degree and a master's degree program in Marketing/Marketing Management.

Columbia College Chicago - Chicago, IL

Columbia College Chicago, 600 South Michigan, Chicago, IL 60605-1996. Columbia College Chicago is a large college located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs and has 12,464 students. Columbia College Chicago has a one to two year and a bachelor's degree program in Marketing/Marketing Management which graduated one and 175 students respectively in 2008.

Loyola University Chicago - Chicago, IL

Loyola University Chicago, 820 N. Michigan, Chicago, IL 60611-9810. Loyola University Chicago is a large university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,670 students and an admission rate of 74%. Loyola University Chicago has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 19 students in 2008.
  • Marketing, Other Specialties, master's degree.

Westwood College-Chicago Loop - Chicago, IL

Westwood College-Chicago Loop, 17 N State St-Ste 300, Chicago, IL 60602. Westwood College-Chicago Loop is a small college located in Chicago, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 685 students and an admission rate of 62%. Westwood College-Chicago Loop has a bachelor's degree program in Marketing, Other Specialties which graduated three students in 2008.

Westwood College-O'Hare Airport - Chicago, IL

Westwood College-O'Hare Airport, 8501 W. Higgins Road Suite 100, Chicago, IL 60634. Westwood College-O'Hare Airport is a small college located in Chicago, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 676 students and an admission rate of 48%. Westwood College-O'Hare Airport has a bachelor's degree program in Marketing, Other Specialties.

City Colleges of Chicago-Olive-Harvey College - Chicago, IL

City Colleges of Chicago-Olive-Harvey College, 10001 S Woodlawn Ave, Chicago, IL 60628-1696. City Colleges of Chicago-Olive-Harvey College is a small college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 4,063 students. City Colleges of Chicago-Olive-Harvey College has a less than one year program in Marketing/Marketing Management which graduated one student in 2008.

Elgin Community College - Elgin, IL

Elgin Community College, 1700 Spartan Drive, Elgin, IL 60123-7193. Elgin Community College is a medium sized college located in Elgin, Illinois. It is a public school with primarily 2-year programs and has 9,821 students. Elgin Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated one and two students respectively in 2008.

University of Phoenix-Chicago Campus - Schaumburg, IL

University of Phoenix-Chicago Campus, 1500 McConnor Pkwy., Suite 700, Schaumburg, IL 60173-4399. University of Phoenix-Chicago Campus is a small university located in Schaumburg, Illinois. It is a private for-profit school with primarily 4-year or above programs and has 793 students. University of Phoenix-Chicago Campus has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Westwood College-Dupage - Woodridge, IL

Westwood College-Dupage, 7155 Janes Avenue, Woodridge, IL 60517. Westwood College-Dupage is a small college located in Woodridge, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 659 students and an admission rate of 37%. Westwood College-Dupage has a bachelor's degree program in Marketing, Other Specialties which graduated two students in 2008.

Lewis University - Romeoville, IL

Lewis University, One University Parkway, Romeoville, IL 60446-2200. Lewis University is a medium sized university located in Romeoville, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,536 students and an admission rate of 71%. Lewis University has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Northwestern University - Evanston, IL

Northwestern University, 633 Clark St, Evanston, IL 60208. Northwestern University is a large university located in Evanston, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,128 students and an admission rate of 27%. Northwestern University has a master's degree and a doctor's degree program in Marketing/Marketing Management which graduated 477 and zero students respectively in 2008.

North Park University - Chicago, IL

North Park University, 3225 W Foster Ave, Chicago, IL 60625-4895. North Park University is a small university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,255 students and an admission rate of 30%. North Park University has a bachelor's degree program in Marketing/Marketing Management.

Illinois Institute of Technology - Chicago, IL

Illinois Institute of Technology, 3300 S Federal St, Chicago, IL 60616. Illinois Institute of Technology is a medium sized school located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,404 students and an admission rate of 57%. Illinois Institute of Technology has a master's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

University of Illinois at Chicago - Chicago, IL

University of Illinois at Chicago, 601 S Morgan, Chicago, IL 60607. University of Illinois at Chicago is a large university located in Chicago, Illinois. It is a public school with primarily 4-year or above programs. It has 25,709 students and an admission rate of 60%. University of Illinois at Chicago has a bachelor's degree program in Marketing/Marketing Management which graduated twenty students in 2008.

City Colleges of Chicago-Richard J Daley College - Chicago, IL

City Colleges of Chicago-Richard J Daley College, 7500 S Pulaski Rd, Chicago, IL 60652-1299. City Colleges of Chicago-Richard J Daley College is a medium sized college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 9,711 students. City Colleges of Chicago-Richard J Daley College has a less than one year program in Marketing/Marketing Management which graduated forty-four students in 2008.

Elmhurst College - Elmhurst, IL

Elmhurst College, 190 Prospect Ave, Elmhurst, IL 60126-3096. Elmhurst College is a small college located in Elmhurst, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,315 students and an admission rate of 69%. Elmhurst College has a bachelor's degree program in Marketing/Marketing Management.

North Central College - Naperville, IL

North Central College, 30 N Brainard St, Naperville, IL 60540. North Central College is a small college located in Naperville, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,726 students and an admission rate of 69%. North Central College has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

City Colleges of Chicago-Harold Washington College - Chicago, IL

City Colleges of Chicago-Harold Washington College, 30 E Lake St, Chicago, IL 60601-2449. City Colleges of Chicago-Harold Washington College is a medium sized college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 8,342 students. City Colleges of Chicago-Harold Washington College has a less than one year program in Marketing/Marketing Management which graduated three students in 2008.

Benedictine University - Lisle, IL

Benedictine University, 5700 College Rd, Lisle, IL 60532-0900. Benedictine University is a medium sized university located in Lisle, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,053 students and an admission rate of 80%. Benedictine University has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Oakton Community College - Des Plaines, IL

Oakton Community College, 1600 E Golf Rd., Des Plaines, IL 60016-1268. Oakton Community College is a large college located in Des Plaines, Illinois. It is a public school with primarily 2-year programs and has 10,552 students. Oakton Community College has a less than one year program in International Marketing which graduated one student in 2008.

City Colleges of Chicago-Wilbur Wright College - Chicago, IL

City Colleges of Chicago-Wilbur Wright College, 4300 N Narragansett, Chicago, IL 60634-1500. City Colleges of Chicago-Wilbur Wright College is a large college located in Chicago, Illinois. It is a public school with primarily 2-year programs and has 11,677 students. City Colleges of Chicago-Wilbur Wright College has a less than one year program in Marketing/Marketing Management which graduated four students in 2008.

Concordia University - River Forest, IL

Concordia University, 7400 Augusta, River Forest, IL 60305-1499. Concordia University is a small university located in River Forest, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,185 students and an admission rate of 58%. Concordia University has a bachelor's degree program in Marketing/Marketing Management.

American Intercontinental University Online - Hoffman Estates, IL

American Intercontinental University Online, 5550 Prairie Stone Pky-Ste 400, Hoffman Estates, IL 60192. American Intercontinental University Online is a large university located in Hoffman Estates, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 22,963 students and an admission rate of 45%. American Intercontinental University Online has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated 145 and eighty-one students respectively in 2008.

DePaul University - Chicago, IL

DePaul University, 55 E Jackson, Chicago, IL 60604. DePaul University is a large university located in Chicago, Illinois. It is a private not-for-profit school with primarily 4-year or above programs and has 22,554 students. DePaul University has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 235 students in 2008.
  • Marketing, Other Specialties, master's degree which graduated 7 students in 2008.

University of St Francis - Joliet, IL

University of St Francis, 500 N Wilcox St, Joliet, IL 60435-6188. University of St Francis is a small university located in Joliet, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,334 students and an admission rate of 60%. University of St Francis has a bachelor's degree program in Marketing/Marketing Management.

Westwood College-River Oaks - Calumet City, IL

Westwood College-River Oaks, 80 River Oaks Ctr-Ste 111, Calumet City, IL 60409. Westwood College-River Oaks is a small college located in Calumet City, Illinois. It is a private for-profit school with primarily 4-year or above programs. It has 629 students and an admission rate of 37%. Westwood College-River Oaks has a bachelor's degree program in Marketing, Other Specialties.

Northern Illinois University - Dekalb, IL

Northern Illinois University, 1425 W. Lincoln Hwy., Dekalb, IL 60115-2825. Northern Illinois University is a large university located in Dekalb, Illinois. It is a public school with primarily 4-year or above programs. It has 24,397 students and an admission rate of 58%. Northern Illinois University has a bachelor's degree program in Marketing/Marketing Management which graduated 190 students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LICENSES

DIRECTOR OF MARKETING/PUBLIC RELATIONS MANAGER

Licensing agency: Illinois Gaming Board
Address: Willard Ice Building, P.O. Box 19474, Springfield, IL 62794-9474

Phone: (312) 814-4700
Website: Illinois Gaming Board

REGIONAL SALES MANAGER/MARKETING MANAGER/PLAYER DEVELOPMENT

Licensing agency: Illinois Gaming Board
Address: Willard Ice Building, P.O. Box 19474, Springfield, IL 62794-9474

Phone: (312) 814-4700
Website: Illinois Gaming Board

VICE PRESIDENT, SUPERVISOR, CASINO MARKETING

Licensing agency: Illinois Gaming Board
Address: Willard Ice Building, P.O. Box 19474, Springfield, IL 62794-9474

Phone: (312) 814-4700
Website: Illinois Gaming Board

LOCATION INFORMATION: Aurora, Illinois

Aurora, Illinois
Aurora, Illinois photo by File Upload Bot

Aurora is situated in Kane County, Illinois. It has a population of over 171,782, which has grown by 20.1% over the last ten years. The cost of living index in Aurora, 103, is above the national average. New single-family homes in Aurora are valued at $143,000 on average, which is far less than the state average. In 2008, one hundred twenty-seven new homes were constructed in Aurora, down from three hundred thirty-eight the previous year.

The three big industries for women in Aurora are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and finance and insurance. The average travel time to work is about 29 minutes. More than 29.9% of Aurora residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is lower than the state average.

The unemployment rate in Aurora is 10.9%, which is greater than Illinois's average of 10.5%.

The percentage of Aurora residents that are affiliated with a religious congregation, 56.0%, is more than both the national and state average. Holy Angels Roman Catholic Church, Saint Therese Roman Catholic Church and Bethany of Fox Valley United Methodist Church are all churches located in Aurora. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Aurora is home to the Watkins Hall and the Landmark Industrial Park as well as North River Street Park and O'Donnell Park. Shopping centers in the area include Yorkshire Shopping Center, Village Mart Shopping Center and Fox Valley Mall. Visitors to Aurora can choose from Comfort Suites Aurora, Galena Hotel and Comfort Inn for temporary stays in the area.