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Marketing and Advertising: Career and Education Opportunities in Aurora, Illinois

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Aurora, Illinois
Aurora, Illinois photo by File Upload Bot

Aurora is situated in Kane County, Illinois. It has a population of over 171,782, which has grown by 20.1% over the last ten years. The cost of living index in Aurora, 103, is above the national average. New single-family homes in Aurora are valued at $143,000 on average, which is far less than the state average. In 2008, one hundred twenty-seven new homes were constructed in Aurora, down from three hundred thirty-eight the previous year.

The three big industries for women in Aurora are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and finance and insurance. The average travel time to work is about 29 minutes. More than 29.9% of Aurora residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is lower than the state average.

The unemployment rate in Aurora is 10.9%, which is greater than Illinois's average of 10.5%.

The percentage of Aurora residents that are affiliated with a religious congregation, 56.0%, is more than both the national and state average. Holy Angels Roman Catholic Church, Saint Therese Roman Catholic Church and Bethany of Fox Valley United Methodist Church are all churches located in Aurora. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Aurora is home to the Watkins Hall and the Landmark Industrial Park as well as North River Street Park and O'Donnell Park. Shopping centers in the area include Yorkshire Shopping Center, Village Mart Shopping Center and Fox Valley Mall. Visitors to Aurora can choose from Comfort Suites Aurora, Galena Hotel and Comfort Inn for temporary stays in the area.

Featured Online Colleges

Everest University
Liberty University
American InterContinental University Online

CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Manager

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.