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Career and Education Opportunities for Market Research Analysts in Nampa, Idaho

Market research analysts can find many career and educational opportunities in the Nampa, Idaho area. About 850 people are currently employed as market research analysts in Idaho. By 2016, this is expected to grow by 27% to about 1,080 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $24 per hour or $50,810 yearly on average in Idaho. Nationally, their income is about $29 per hour or $61,070 per year. Market research analysts earn more than people working in the category of Social Sciences generally in Idaho and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: market research consultant, business development specialist, and research analyst.

There is one school within twenty-five miles of Nampa where you can study to be a market research analyst, among eleven schools of higher education total in the Nampa area. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Nampa include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Boise State University - Boise, ID

Boise State University, 1910 University Dr, Boise, ID 83725. Boise State University is a large university located in Boise, Idaho. It is a public school with primarily 4-year or above programs. It has 19,667 students and an admission rate of 81%. Boise State University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 3 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 12 students in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Nampa, Idaho
Nampa, Idaho photo by J.B.

Nampa is located in Canyon County, Idaho. It has a population of over 80,362, which has grown by 54.9% in the past ten years. The cost of living index in Nampa, 87, is well below the national average. New single-family homes in Nampa cost $122,200 on average, which is well below the state average. In 2008, one hundred ninety-one new homes were built in Nampa, down from two hundred eighty-nine the previous year.

The three most popular industries for women in Nampa are health care, educational services, and computer and electronic products. For men, it is construction, computer and electronic products, and food. The average travel time to work is about 21 minutes. More than 16.0% of Nampa residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.5%, is lower than the state average.

The unemployment rate in Nampa is 11.2%, which is greater than Idaho's average of 8.3%.

The percentage of Nampa residents that are affiliated with a religious congregation, 41.5%, is less than both the national and state average. The largest religious groups are the LDS (Mormon) Church, the Catholic Church and the Church of the Nazarene.

Shopping malls in the area include Karcher Mall, Nampa Shopping Center and Holly Shopping Center. Visitors to Nampa can choose from Sleep Inn Nampa, Days Inn Nampa ID and Starlite Motel for temporary stays in the area.