Marketing and Advertising: Career and Education Opportunities in Idaho
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Idaho has a population of 1,545,801, which has grown by 19.46% in the last 10 years. Nicknamed the "Gem State," Idaho's capital and biggest city is Boise. In 2008, there were a total of 939,793 jobs in Idaho. The average annual income was $32,994 in 2008, up from $32,837 the previous year. The unemployment rate in Idaho was 8.0% in 2009, which has grown by 3.1% since the previous year. Roughly 21.7% of Idaho residents have college degrees, which is lower than the national average.
The top industries in Idaho include semiconductor electronic component manufacturing, fruit preserving food manufacturing, and frozen food manufacturing.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Idaho
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.