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Career and Education Opportunities for Advertising Managers in Boise, Idaho

Advertising managers can find both educational opportunities and jobs in the Boise, Idaho area. About 350 people are currently employed as advertising managers in Idaho. By 2016, this is expected to grow 7% to about 370 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $20 hourly or $42,600 yearly on average in Idaho. Nationally they average about $38 per hour or $80,220 yearly. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Idaho and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: promotions executive producer , campaign director, and market development director.

The Boise area is home to eleven schools of higher education, including two within twenty-five miles of Boise where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Boise include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Phoenix-Idaho Campus - Meridian, ID

University of Phoenix-Idaho Campus, 3080 East Gentry Way, Suite 150, Meridian, ID 83642-3014. University of Phoenix-Idaho Campus is a small university located in Meridian, Idaho. It is a private for-profit school with primarily 4-year or above programs and has 403 students. University of Phoenix-Idaho Campus has a master's degree program in Marketing/Marketing Management which graduated one student in 2008.

Boise State University - Boise, ID

Boise State University, 1910 University Dr, Boise, ID 83725. Boise State University is a large university located in Boise, Idaho. It is a public school with primarily 4-year or above programs. It has 19,667 students and an admission rate of 81%. Boise State University has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Boise, Idaho

Boise, Idaho
Boise, Idaho photo by Dmharris26

Boise is situated in Ada County, Idaho. It has a population of over 205,314, which has grown by 10.5% over the last ten years. The cost of living index in Boise, 90, is well below the national average. New single-family homes in Boise are priced at $245,800 on average, which is far greater than the state average. In 2008, one hundred eighty-three new homes were built in Boise, down from four hundred twenty-six the previous year.

The three most popular industries for women in Boise are health care, educational services, and accommodation and food services. For men, it is computer and electronic products, construction, and accommodation and food services. The average travel time to work is about 18 minutes. More than 33.6% of Boise residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.6%, is higher than the state average.

The unemployment rate in Boise is 9.2%, which is greater than Idaho's average of 8.3%.

The percentage of Boise residents that are affiliated with a religious congregation, 44.5%, is less than both the national and state average. The most common religious groups are the LDS (Mormon) Church, the Catholic Church and the United Methodist Church.