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Marketing and Advertising: Career and Education Opportunities in Boise, Idaho

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Boise, Idaho
Boise, Idaho photo by Dmharris26

Boise is situated in Ada County, Idaho. It has a population of over 205,314, which has grown by 10.5% over the last ten years. The cost of living index in Boise, 90, is well below the national average. New single-family homes in Boise are priced at $245,800 on average, which is far greater than the state average. In 2008, one hundred eighty-three new homes were built in Boise, down from four hundred twenty-six the previous year.

The three most popular industries for women in Boise are health care, educational services, and accommodation and food services. For men, it is computer and electronic products, construction, and accommodation and food services. The average travel time to work is about 18 minutes. More than 33.6% of Boise residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.6%, is higher than the state average.

The unemployment rate in Boise is 9.2%, which is greater than Idaho's average of 8.3%.

The percentage of Boise residents that are affiliated with a religious congregation, 44.5%, is less than both the national and state average. The most common religious groups are the LDS (Mormon) Church, the Catholic Church and the United Methodist Church.

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CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.