Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Market Research Analysts in Boise, Idaho

Market research analyst career and educational opportunities abound in Boise, Idaho. There are currently 850 jobs for market research analysts in Idaho and this is projected to grow 27% to 1,080 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $24 per hour or $50,810 yearly on average in Idaho and about $29 hourly or $61,070 yearly on average nationally. Market research analysts earn more than people working in the category of Social Sciences generally in Idaho and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: market research manager, research director, and marketing consultant.

The Boise area is home to eleven schools of higher education, including one within twenty-five miles of Boise where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Boise include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Boise State University - Boise, ID

Boise State University, 1910 University Dr, Boise, ID 83725. Boise State University is a large university located in Boise, Idaho. It is a public school with primarily 4-year or above programs. It has 19,667 students and an admission rate of 81%. Boise State University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 3 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 12 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Boise, Idaho

Boise, Idaho
Boise, Idaho photo by Dmharris26

Boise is situated in Ada County, Idaho. It has a population of over 205,314, which has grown by 10.5% over the last ten years. The cost of living index in Boise, 90, is well below the national average. New single-family homes in Boise are priced at $245,800 on average, which is far greater than the state average. In 2008, one hundred eighty-three new homes were built in Boise, down from four hundred twenty-six the previous year.

The three most popular industries for women in Boise are health care, educational services, and accommodation and food services. For men, it is computer and electronic products, construction, and accommodation and food services. The average travel time to work is about 18 minutes. More than 33.6% of Boise residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.6%, is higher than the state average.

The unemployment rate in Boise is 9.2%, which is greater than Idaho's average of 8.3%.

The percentage of Boise residents that are affiliated with a religious congregation, 44.5%, is less than both the national and state average. The most common religious groups are the LDS (Mormon) Church, the Catholic Church and the United Methodist Church.