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Career and Education Opportunities for Public Relations Specialists in Boise, Idaho

There is a wide variety of career and education opportunities for public relations specialists in the Boise, Idaho area. Currently, 610 people work as public relations specialists in Idaho. This is expected to grow 31% to about 800 people by 2016. This is better than the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $29 per hour or $61,800 per year on average in Idaho. Nationally, their income is about $24 per hour or $51,280 per year. People working as public relations specialists can fill a number of jobs, such as: publicity agent, community relations manager, and music publicist.

The Boise area is home to eleven schools of higher education, including one within twenty-five miles of Boise where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Boise include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Boise State University - Boise, ID

Boise State University, 1910 University Dr, Boise, ID 83725. Boise State University is a large university located in Boise, Idaho. It is a public school with primarily 4-year or above programs. It has 19,667 students and an admission rate of 81%. Boise State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and five students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Boise, Idaho

Boise, Idaho
Boise, Idaho photo by Dmharris26

Boise is situated in Ada County, Idaho. It has a population of over 205,314, which has grown by 10.5% over the last ten years. The cost of living index in Boise, 90, is well below the national average. New single-family homes in Boise are priced at $245,800 on average, which is far greater than the state average. In 2008, one hundred eighty-three new homes were built in Boise, down from four hundred twenty-six the previous year.

The three most popular industries for women in Boise are health care, educational services, and accommodation and food services. For men, it is computer and electronic products, construction, and accommodation and food services. The average travel time to work is about 18 minutes. More than 33.6% of Boise residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.6%, is higher than the state average.

The unemployment rate in Boise is 9.2%, which is greater than Idaho's average of 8.3%.

The percentage of Boise residents that are affiliated with a religious congregation, 44.5%, is less than both the national and state average. The most common religious groups are the LDS (Mormon) Church, the Catholic Church and the United Methodist Church.