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Marketing and Advertising: Career and Education Opportunities in Hawaii

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Hawaii photo by Christopher P. Becker

Hawaii has a population of 1,295,178, which has grown by 6.90% over the past decade. Nicknamed the "Aloha State," Hawaii's capital and biggest city is Honolulu. In 2008, there were a total of 873,749 jobs in Hawaii. The average annual income was $42,078 in 2008, up from $40,924 the previous year. The unemployment rate in Hawaii was 6.8% in 2009, which has grown by 2.8% since the previous year. Approximately 26.2% of Hawaii residents have college degrees, which is higher than the national average.

The top industries in Hawaii include hotels, clothing accessories stores, and full-service restaurants. Notable tourist attractions include the Iolani Palace, the Academy of Arts Honolulu, and the The Contemporary Museum.

CITIES WITH Marketing and Advertising OPPORTUNITIES IN Hawaii

Featured Online Colleges

Everest University
Liberty University
American InterContinental University Online

CAREERS WITHIN Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Manager

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.