Career and Education Opportunities for Advertising Agents in Honolulu, Hawaii
Advertising agents can find many career and educational opportunities in the Honolulu, Hawaii area. The national trend for advertising agents sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $22 per hour or $46,030 per year on average in Hawaii and about $20 hourly or $43,480 per year on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Hawaii earn more. They earn more than people working in the overall category of Sales and Clerical nationally.
There is one school within twenty-five miles of Honolulu where you can study to be an advertising agent, among twenty-four schools of higher education total in the Honolulu area. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Honolulu include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Hawaii Pacific University - Honolulu, HI
Hawaii Pacific University, 1164 Bishop St., Suite 216, Honolulu, HI 96813. Hawaii Pacific University is a medium sized university located in Honolulu, Hawaii. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,293 students and an admission rate of 87%. Hawaii Pacific University has a bachelor's degree program in Advertising which graduated six students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Honolulu, Hawaii
Honolulu is located in Honolulu County, Hawaii. It has a population of over 374,676, which has grown by 0.8% over the last ten years. The cost of living index in Honolulu, 180, is far greater than the national average.
The three most popular industries for women in Honolulu are accommodation and food services, educational services, and health care. For men, it is accommodation and food services, public administration, and educational services. The average commute to work is about 23 minutes. More than 31.1% of Honolulu residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.
The percentage of Honolulu residents that are affiliated with a religious congregation, 33.3%, is less than both the national and state average. Waiokeola Congregational Church, Daijingu Temple of Hawaii and Wesley Methodist Student Center are among the churches located in Honolulu. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Honolulu is home to the Livingston Pool and the Mamala Bay Golf Course as well as Spalding Memorial Tennis Courts and Kuhio Park. Shopping malls in the area include Aina Haina Shopping Center, Ala Moana Shopping Center and Aloha Tower Marketplace Shopping Center. Visitors to Honolulu can choose from Kosuga Inc, Hawaiian Condo Resorts Inc and Honolulu Airport Hotel for temporary stays in the area.