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Career and Education Opportunities for Market Research Analysts in Honolulu, Hawaii

For those living in the Honolulu, Hawaii area, there are many career and education opportunities for market research analysts. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $26 hourly or $54,900 annually on average in Hawaii and about $29 per hour or $61,070 annually on average in the U.S. as a whole. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Hawaii and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: demographic analyst, researcher, and database marketing analyst.

The Honolulu area is home to twenty-four schools of higher education, including two within twenty-five miles of Honolulu where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Honolulu include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Hawaii Pacific University - Honolulu, HI

Hawaii Pacific University, 1164 Bishop St., Suite 216, Honolulu, HI 96813. Hawaii Pacific University is a medium sized university located in Honolulu, Hawaii. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,293 students and an admission rate of 87%. Hawaii Pacific University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 5 students in 2008.
  • Business/Managerial Economics, associate's degree and bachelor's degree which graduated five and zero students respectively in 2008.

University of Hawaii at Manoa - Honolulu, HI

University of Hawaii at Manoa, 2500 Campus Road, Hawaii Hall, Honolulu, HI 96822-2301. University of Hawaii at Manoa is a large university located in Honolulu, Hawaii. It is a public school with primarily 4-year or above programs. It has 20,169 students and an admission rate of 69%. University of Hawaii at Manoa has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated eighty-seven, four, and six students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Honolulu, Hawaii
Honolulu, Hawaii photo by ErgoSum88

Honolulu is located in Honolulu County, Hawaii. It has a population of over 374,676, which has grown by 0.8% over the last ten years. The cost of living index in Honolulu, 180, is far greater than the national average.

The three most popular industries for women in Honolulu are accommodation and food services, educational services, and health care. For men, it is accommodation and food services, public administration, and educational services. The average commute to work is about 23 minutes. More than 31.1% of Honolulu residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The percentage of Honolulu residents that are affiliated with a religious congregation, 33.3%, is less than both the national and state average. Waiokeola Congregational Church, Daijingu Temple of Hawaii and Wesley Methodist Student Center are among the churches located in Honolulu. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Honolulu is home to the Livingston Pool and the Mamala Bay Golf Course as well as Spalding Memorial Tennis Courts and Kuhio Park. Shopping malls in the area include Aina Haina Shopping Center, Ala Moana Shopping Center and Aloha Tower Marketplace Shopping Center. Visitors to Honolulu can choose from Kosuga Inc, Hawaiian Condo Resorts Inc and Honolulu Airport Hotel for temporary stays in the area.