Career and Education Opportunities for Public Relations Specialists in Honolulu, Hawaii
Many educational and employment opportunities exist for public relations specialists in the Honolulu, Hawaii area. About 1,520 people are currently employed as public relations specialists in Hawaii. By 2016, this is expected to grow 11% to about 1,680 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
A person working as a public relations specialist can expect to earn about $23 hourly or $48,560 yearly on average in Hawaii and about $24 per hour or $51,280 per year on average in the U.S. as a whole. Jobs in this field include: publicity person, sports information director, and public relations specialist .
There are three schools within twenty-five miles of Honolulu where you can study to be a public relations specialist, among twenty-four schools of higher education total in the Honolulu area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Honolulu include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Hawaii Pacific University - Honolulu, HI
Hawaii Pacific University, 1164 Bishop St., Suite 216, Honolulu, HI 96813. Hawaii Pacific University is a medium sized university located in Honolulu, Hawaii. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,293 students and an admission rate of 87%. Hawaii Pacific University has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated one and twenty-nine students respectively in 2008.
- Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
University of Hawaii at Manoa - Honolulu, HI
University of Hawaii at Manoa, 2500 Campus Road, Hawaii Hall, Honolulu, HI 96822-2301. University of Hawaii at Manoa is a large university located in Honolulu, Hawaii. It is a public school with primarily 4-year or above programs. It has 20,169 students and an admission rate of 69%. University of Hawaii at Manoa has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 127 and eighteen students respectively in 2008.
Chaminade University of Honolulu - Honolulu, HI
Chaminade University of Honolulu, 3140 Waialae Avenue, Honolulu, HI 96816-1578. Chaminade University of Honolulu is a small university located in Honolulu, Hawaii. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,605 students and an admission rate of 93%. Chaminade University of Honolulu has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Honolulu, Hawaii
Honolulu is located in Honolulu County, Hawaii. It has a population of over 374,676, which has grown by 0.8% over the last ten years. The cost of living index in Honolulu, 180, is far greater than the national average.
The three most popular industries for women in Honolulu are accommodation and food services, educational services, and health care. For men, it is accommodation and food services, public administration, and educational services. The average commute to work is about 23 minutes. More than 31.1% of Honolulu residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.
The percentage of Honolulu residents that are affiliated with a religious congregation, 33.3%, is less than both the national and state average. Waiokeola Congregational Church, Daijingu Temple of Hawaii and Wesley Methodist Student Center are among the churches located in Honolulu. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Honolulu is home to the Livingston Pool and the Mamala Bay Golf Course as well as Spalding Memorial Tennis Courts and Kuhio Park. Shopping malls in the area include Aina Haina Shopping Center, Ala Moana Shopping Center and Aloha Tower Marketplace Shopping Center. Visitors to Honolulu can choose from Kosuga Inc, Hawaiian Condo Resorts Inc and Honolulu Airport Hotel for temporary stays in the area.