Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Marketing Managers in Atlanta, Georgia

For those living in the Atlanta, Georgia area, there are many career and education opportunities for marketing managers. About 6,180 people are currently employed as marketing managers in Georgia. By 2016, this is expected to grow 14% to about 7,040 people employed. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $47 per hour or $98,810 annually on average in Georgia and about $52 per hour or $108,580 yearly on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Georgia earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. People working as marketing managers can fill a number of jobs, such as: marketing executive, channel manager, and international trade specialist.

There are ninety-one schools of higher education in the Atlanta area, including five within twenty-five miles of Atlanta where you can get a degree to start your career as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Atlanta include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Reinhardt College - Waleska, GA

Reinhardt College, 7300 Reinhardt College Circle, Waleska, GA 30183-2981. Reinhardt College is a small college located in Waleska, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,048 students and an admission rate of 72%. Reinhardt College has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

Kennesaw State University - Kennesaw, GA

Kennesaw State University, 1000 Chastain Rd, Kennesaw, GA 30144-5591. Kennesaw State University is a large university located in Kennesaw, Georgia. It is a public school with primarily 4-year or above programs. It has 21,340 students and an admission rate of 59%. Kennesaw State University has a bachelor's degree program in Marketing/Marketing Management which graduated 169 students in 2008.

Clayton State University - Morrow, GA

Clayton State University, 2000 Clayton State Boulevard, Morrow, GA 30260-0285. Clayton State University is a medium sized university located in Morrow, Georgia. It is a public school with primarily 4-year or above programs. It has 6,056 students and an admission rate of 46%. Clayton State University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-five students in 2008.

Georgia State University - Atlanta, GA

Georgia State University, 33 gilmer st, Atlanta, GA 30303-3083. Georgia State University is a large university located in Atlanta, Georgia. It is a public school with primarily 4-year or above programs. It has 28,182 students and an admission rate of 53%. Georgia State University has bachelor's degree, master's degree, and doctor's degree programs in Marketing/Marketing Management which graduated 219, five, and four students respectively in 2008.

Brenau University - Gainesville, GA

Brenau University, 500 Washington Street SE, Gainesville, GA 30501-3668. Brenau University is a small university located in Gainesville, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,551 students and an admission rate of 42%. Brenau University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LICENSES

Marketing Managers

Licensing agency: Sales & Marketing Executives International (SMEI)
Address: PO Box 1390, Sumas, WA 98295-1390

Phone: (312) 893-0751
Website: Sales & Marketing Executives International (SMEI)

LOCATION INFORMATION: Atlanta, Georgia

Atlanta, Georgia
Atlanta, Georgia photo by Evilarry

Atlanta is located in Fulton County, Georgia. It has a population of over 537,958, which has grown by 29.2% over the last ten years. The cost of living index in Atlanta, 94, is below the national average. New single-family homes in Atlanta cost $173,200 on average, which is well above the state average. In 2008, five hundred two new homes were constructed in Atlanta, down from 1,247 the previous year.

The three most popular industries for women in Atlanta are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 28 minutes. More than 34.6% of Atlanta residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.8%, is higher than the state average.

The unemployment rate in Atlanta is 11.1%, which is greater than Georgia's average of 10.1%.

The percentage of Atlanta residents that are affiliated with a religious congregation, 58.7%, is more than both the national and state average. Aarons Tabernacle Church, Welcome Home Baptist Church and Adair Park Church are some of the churches located in Atlanta. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Atlanta is home to the Martin Luther King Junior Community Center and the Diuid Hills Golf Club as well as Alexander Park and Wesley Avenue Park. Shopping malls in the area include Rio Mall Shopping Center, Collier Heights Plaza Shopping Center and Northside Parkway Shopping Center. Visitors to Atlanta can choose from Country Inn-Stes Atl Dwntwn S, Comfort Inn and Comfort Inn Buckhead North for temporary stays in the area.