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Career and Education Opportunities for Advertising Managers in Atlanta, Georgia

There is a wide variety of career and education opportunities for advertising managers in the Atlanta, Georgia area. Currently, 1,800 people work as advertising managers in Georgia. This is expected to grow by 8% to about 1,950 people by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $35 hourly or $73,440 annually on average in Georgia and about $38 hourly or $80,220 yearly on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Georgia and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: promotions manager, recruitment advertising manager, and promotions director.

There are ninety-one schools of higher education in the Atlanta area, including seven within twenty-five miles of Atlanta where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Atlanta include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Kennesaw State University - Kennesaw, GA

Kennesaw State University, 1000 Chastain Rd, Kennesaw, GA 30144-5591. Kennesaw State University is a large university located in Kennesaw, Georgia. It is a public school with primarily 4-year or above programs. It has 21,340 students and an admission rate of 59%. Kennesaw State University has a bachelor's degree program in Marketing/Marketing Management which graduated 169 students in 2008.

Reinhardt College - Waleska, GA

Reinhardt College, 7300 Reinhardt College Circle, Waleska, GA 30183-2981. Reinhardt College is a small college located in Waleska, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,048 students and an admission rate of 72%. Reinhardt College has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

Clayton State University - Morrow, GA

Clayton State University, 2000 Clayton State Boulevard, Morrow, GA 30260-0285. Clayton State University is a medium sized university located in Morrow, Georgia. It is a public school with primarily 4-year or above programs. It has 6,056 students and an admission rate of 46%. Clayton State University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-five students in 2008.

Georgia State University - Atlanta, GA

Georgia State University, 33 gilmer st, Atlanta, GA 30303-3083. Georgia State University is a large university located in Atlanta, Georgia. It is a public school with primarily 4-year or above programs. It has 28,182 students and an admission rate of 53%. Georgia State University has bachelor's degree, master's degree, and doctor's degree programs in Marketing/Marketing Management which graduated 219, five, and four students respectively in 2008.

Portfolio Center - Atlanta, GA

Portfolio Center, 125 Bennett St NW, Atlanta, GA 30309. Portfolio Center is a small school located in Atlanta, Georgia. It is a private for-profit school with primarily 2-year programs. It has 125 students and an admission rate of 100%. Portfolio Center has a two to four year program in Advertising which graduated two students in 2008.

The Art Institute of Atlanta - Atlanta, GA

The Art Institute of Atlanta, 6600 Peachtree Dunwoody Rd., 100 Embassy Row, Atlanta, GA 30328-1635. The Art Institute of Atlanta is a small school located in Atlanta, Georgia. It is a private for-profit school with primarily 4-year or above programs. It has 3,671 students and an admission rate of 48%. The Art Institute of Atlanta has a less than one year and a bachelor's degree program in Advertising which graduated two and twenty students respectively in 2008.

Brenau University - Gainesville, GA

Brenau University, 500 Washington Street SE, Gainesville, GA 30501-3668. Brenau University is a small university located in Gainesville, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,551 students and an admission rate of 42%. Brenau University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Atlanta, Georgia

Atlanta, Georgia
Atlanta, Georgia photo by Evilarry

Atlanta is located in Fulton County, Georgia. It has a population of over 537,958, which has grown by 29.2% over the last ten years. The cost of living index in Atlanta, 94, is below the national average. New single-family homes in Atlanta cost $173,200 on average, which is well above the state average. In 2008, five hundred two new homes were constructed in Atlanta, down from 1,247 the previous year.

The three most popular industries for women in Atlanta are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 28 minutes. More than 34.6% of Atlanta residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.8%, is higher than the state average.

The unemployment rate in Atlanta is 11.1%, which is greater than Georgia's average of 10.1%.

The percentage of Atlanta residents that are affiliated with a religious congregation, 58.7%, is more than both the national and state average. Aarons Tabernacle Church, Welcome Home Baptist Church and Adair Park Church are some of the churches located in Atlanta. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Atlanta is home to the Martin Luther King Junior Community Center and the Diuid Hills Golf Club as well as Alexander Park and Wesley Avenue Park. Shopping malls in the area include Rio Mall Shopping Center, Collier Heights Plaza Shopping Center and Northside Parkway Shopping Center. Visitors to Atlanta can choose from Country Inn-Stes Atl Dwntwn S, Comfort Inn and Comfort Inn Buckhead North for temporary stays in the area.