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Career and Education Opportunities for Market Research Analysts in Atlanta, Georgia

If you want to be a market research analyst, the Atlanta, Georgia area offers many opportunities both for education and employment. Currently, 4,930 people work as market research analysts in Georgia. This is expected to grow 14% to 5,600 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $26 hourly or $55,400 annually on average in Georgia. Nationally they average about $29 hourly or $61,070 annually. Market research analysts earn less than people working in the category of Social Sciences generally in Georgia and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: market research consultant, marketing director, and business development analyst.

There are ninety-one schools of higher education in the Atlanta area, including nine within twenty-five miles of Atlanta where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Atlanta include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Clark Atlanta University - Atlanta, GA

Clark Atlanta University, 223 James P Brawley Drive, S.W., Atlanta, GA 30314-4391. Clark Atlanta University is a small university located in Atlanta, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,067 students and an admission rate of 57%. Clark Atlanta University has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated two and zero students respectively in 2008.

Georgia State University - Atlanta, GA

Georgia State University, 33 gilmer st, Atlanta, GA 30303-3083. Georgia State University is a large university located in Atlanta, Georgia. It is a public school with primarily 4-year or above programs. It has 28,182 students and an admission rate of 53%. Georgia State University has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated sixty-three, thirty-seven, and fifteen students respectively in 2008.
  • International Economics, bachelor's degree which graduated 5 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated twenty-eight and one students respectively in 2008.

Agnes Scott College - Decatur, GA

Agnes Scott College, 141 E. College Ave, Decatur, GA 30030-3797. Agnes Scott College is a small college located in Decatur, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 831 students and an admission rate of 48%. Agnes Scott College has a bachelor's degree program in Economics.

Morehouse College - Atlanta, GA

Morehouse College, 830 Westview Dr SW, Atlanta, GA 30314. Morehouse College is a small college located in Atlanta, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,873 students and an admission rate of 72%. Morehouse College has a bachelor's degree program in Economics which graduated twenty-six students in 2008.

Emory University - Atlanta, GA

Emory University, 408 Administration Building, 201 Dowman Drive, Atlanta, GA 30322. Emory University is a large university located in Atlanta, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,755 students and an admission rate of 27%. Emory University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated twenty, seven, and four students respectively in 2008.

Georgia Institute of Technology-Main Campus - Atlanta, GA

Georgia Institute of Technology-Main Campus, 225 North Ave, Atlanta, GA 30332-0530. Georgia Institute of Technology-Main Campus is a large school located in Atlanta, Georgia. It is a public school with primarily 4-year or above programs. It has 19,413 students and an admission rate of 63%. Georgia Institute of Technology-Main Campus has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated twenty-nine and fourteen students respectively in 2008.

Spelman College - Atlanta, GA

Spelman College, 350 Spelman Ln SW, Atlanta, GA 30314-4399. Spelman College is a small college located in Atlanta, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,453 students and an admission rate of 33%. Spelman College has a bachelor's degree program in Economics which graduated sixty-six students in 2008.

Oglethorpe University - Atlanta, GA

Oglethorpe University, 4484 Peachtree Rd NE, Atlanta, GA 30319-2797. Oglethorpe University is a small university located in Atlanta, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,040 students and an admission rate of 42%. Oglethorpe University has a bachelor's degree program in Economics.

Kennesaw State University - Kennesaw, GA

Kennesaw State University, 1000 Chastain Rd, Kennesaw, GA 30144-5591. Kennesaw State University is a large university located in Kennesaw, Georgia. It is a public school with primarily 4-year or above programs. It has 21,340 students and an admission rate of 59%. Kennesaw State University has a bachelor's degree program in Business/Managerial Economics which graduated fifteen students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Atlanta, Georgia

Atlanta, Georgia
Atlanta, Georgia photo by Evilarry

Atlanta is located in Fulton County, Georgia. It has a population of over 537,958, which has grown by 29.2% over the last ten years. The cost of living index in Atlanta, 94, is below the national average. New single-family homes in Atlanta cost $173,200 on average, which is well above the state average. In 2008, five hundred two new homes were constructed in Atlanta, down from 1,247 the previous year.

The three most popular industries for women in Atlanta are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 28 minutes. More than 34.6% of Atlanta residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.8%, is higher than the state average.

The unemployment rate in Atlanta is 11.1%, which is greater than Georgia's average of 10.1%.

The percentage of Atlanta residents that are affiliated with a religious congregation, 58.7%, is more than both the national and state average. Aarons Tabernacle Church, Welcome Home Baptist Church and Adair Park Church are some of the churches located in Atlanta. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Atlanta is home to the Martin Luther King Junior Community Center and the Diuid Hills Golf Club as well as Alexander Park and Wesley Avenue Park. Shopping malls in the area include Rio Mall Shopping Center, Collier Heights Plaza Shopping Center and Northside Parkway Shopping Center. Visitors to Atlanta can choose from Country Inn-Stes Atl Dwntwn S, Comfort Inn and Comfort Inn Buckhead North for temporary stays in the area.