Career and Education Opportunities for Art Directors in Atlanta, Georgia
There are many career and education opportunities for art directors in the Atlanta, Georgia area. About 1,590 people are currently employed as art directors in Georgia. By 2016, this is expected to grow 13% to 1,800 people employed. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
A person working as an art director can expect to earn about $31 hourly or $66,410 per year on average in Georgia and about $37 per hour or $76,980 per year on average in the U.S. as a whole. Art directors earn more than people working in the category of Art and Design generally in Georgia and more than people in the Art and Design category nationally. Jobs in this field include: arts administrator, creative director, and advertising production manager.
There are ninety-one schools of higher education in the Atlanta area, including seven within twenty-five miles of Atlanta where you can get a degree to start your career as an art director. Art directors usually hold an Associate's, or other 2-year degree, so you can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Atlanta include:
- Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Bauder College - Atlanta, GA
Bauder College, 384 Northyards Blvd., Suite 190, Atlanta, GA 30313. Bauder College is a small college located in Atlanta, Georgia. It is a private for-profit school with primarily 4-year or above programs and has 1,158 students. Bauder College has an associate's degree program in Graphic Design which graduated fifteen students in 2008.
Reinhardt College - Waleska, GA
Reinhardt College, 7300 Reinhardt College Circle, Waleska, GA 30183-2981. Reinhardt College is a small college located in Waleska, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,048 students and an admission rate of 72%. Reinhardt College has a bachelor's degree program in Graphic Design which graduated one student in 2008.
Westwood College-Atlanta Midtown - Atlanta, GA
Westwood College-Atlanta Midtown, 1100 Spring St, Ste. 102, Atlanta, GA 30309. Westwood College-Atlanta Midtown is a small college located in Atlanta, Georgia. It is a private for-profit school with primarily 4-year or above programs. It has 560 students and an admission rate of 39%. Westwood College-Atlanta Midtown has an associate's degree and a bachelor's degree program in Graphic Design which graduated one and zero students respectively in 2008.
The Creative Circus - Atlanta, GA
The Creative Circus, 812 Lambert Dr, Atlanta, GA 30324. The Creative Circus is a small school located in Atlanta, Georgia. It is a private for-profit school with primarily 2-year programs and has 268 students. The Creative Circus has a two to four year program in Graphic Design which graduated twenty-seven students in 2008.
Westwood College-Northlake - Atlanta, GA
Westwood College-Northlake, 2309 Parklake Drive NE, Atlanta, GA 30345. Westwood College-Northlake is a small college located in Atlanta, Georgia. It is a private for-profit school with primarily 4-year or above programs and has 388 students. Westwood College-Northlake has an associate's degree program in Graphic Design which graduated ten students in 2008.
The Art Institute of Atlanta - Atlanta, GA
The Art Institute of Atlanta, 6600 Peachtree Dunwoody Rd., 100 Embassy Row, Atlanta, GA 30328-1635. The Art Institute of Atlanta is a small school located in Atlanta, Georgia. It is a private for-profit school with primarily 4-year or above programs. It has 3,671 students and an admission rate of 48%. The Art Institute of Atlanta has less than one year, associate's degree, and bachelor's degree programs in Graphic Design which graduated two, twenty, and fifty-one students respectively in 2008.
Brenau University - Gainesville, GA
Brenau University, 500 Washington Street SE, Gainesville, GA 30501-3668. Brenau University is a small university located in Gainesville, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,551 students and an admission rate of 42%. Brenau University has a bachelor's degree program in Graphic Design which graduated one student in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Atlanta, Georgia
Atlanta is located in Fulton County, Georgia. It has a population of over 537,958, which has grown by 29.2% over the last ten years. The cost of living index in Atlanta, 94, is below the national average. New single-family homes in Atlanta cost $173,200 on average, which is well above the state average. In 2008, five hundred two new homes were constructed in Atlanta, down from 1,247 the previous year.
The three most popular industries for women in Atlanta are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 28 minutes. More than 34.6% of Atlanta residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.8%, is higher than the state average.
The unemployment rate in Atlanta is 11.1%, which is greater than Georgia's average of 10.1%.
The percentage of Atlanta residents that are affiliated with a religious congregation, 58.7%, is more than both the national and state average. Aarons Tabernacle Church, Welcome Home Baptist Church and Adair Park Church are some of the churches located in Atlanta. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Atlanta is home to the Martin Luther King Junior Community Center and the Diuid Hills Golf Club as well as Alexander Park and Wesley Avenue Park. Shopping malls in the area include Rio Mall Shopping Center, Collier Heights Plaza Shopping Center and Northside Parkway Shopping Center. Visitors to Atlanta can choose from Country Inn-Stes Atl Dwntwn S, Comfort Inn and Comfort Inn Buckhead North for temporary stays in the area.