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Career and Education Opportunities for Advertising Managers in Athens, Georgia

There is a wide variety of career and education opportunities for advertising managers in the Athens, Georgia area. Currently, 1,800 people work as advertising managers in Georgia. This is expected to grow 8% to about 1,950 people by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $35 per hour or $73,440 per year on average in Georgia. Nationally they average about $38 hourly or $80,220 annually. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Georgia and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: marketing manager, promotions manager, and classified advertising manager.

There are five schools of higher education in the Athens area, including two within twenty-five miles of Athens where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Athens include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Brenau University - Gainesville, GA

Brenau University, 500 Washington Street SE, Gainesville, GA 30501-3668. Brenau University is a small university located in Gainesville, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,551 students and an admission rate of 42%. Brenau University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

University of Georgia - Athens, GA

University of Georgia, , Athens, GA 30602. University of Georgia is a large university located in Athens, Georgia. It is a public school with primarily 4-year or above programs. It has 34,116 students and an admission rate of 55%. University of Georgia has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 88 students in 2008.
  • Advertising, bachelor's degree which graduated 150 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 5 students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Athens, Georgia

Athens, Georgia
Athens, Georgia photo by Richard Chambers

Athens is situated in Brantley County, Georgia. It has a population of over 113,398, which has grown by 13.1% in the past ten years. The cost of living index in Athens, 87, is well below the national average. New single-family homes in Athens cost $146,800 on average, which is above the state average. In 2008, two hundred four new homes were constructed in Athens, down from four hundred seventy-two the previous year.

The top three industries for women in Athens are educational services, accommodation and food services, and health care. For men, it is educational services, accommodation and food services, and construction. The average travel time to work is about 19 minutes. More than 40.0% of Athens residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.0%, is higher than the state average.

The percentage of Athens residents that are affiliated with a religious congregation, 55.6%, is more than both the national and state average. The most prominent religious groups are the Southern Baptist Convention, the Church of God (Cleveland and the The Wesleyan Church.